How to Use Content Marketing to Grow Your Business

Does your business have a focused content marketing strategy?

Content marketing is only becoming more essential as brands realise the benefits of creating engaging and relevant content that educates and inspires their audience. Businesses must understand who they want to reach, where and when these customers can be found as well as what types of content will help engagement and therefore grow your brand.

Having a well defined content strategy is essential to business growth and in this interactive workshop we will cover:

• Factors transforming buying behaviour today
• Developing audience personas to improve engagement
• The cornerstones of compelling content: copy, audio, video, imagery
• Planning and executing an editorial calendar

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Are you eligible to attend?

You must be based in Dorset and fill in your full name and address details during the Eventbrite registration process. If we do not have your full address or you do not have a Dorset postcode your ticket may be cancelled.

You must have filled in the electronic registration paperwork via Docusign prior to the workshop or meeting. If we do not receive it in good time it may mean we cannot send you the Zoom link to access the workshop or meeting. Please check your junk mail folder.

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GetSet for Growth focuses on helping businesses overcome the two biggest barriers to growth - generating sufficient profitable customers and accessing finance. We aim to increase your knowledge and skills, giving you the clarity and confidence to achieve your growth potential.

The GetSet for Growth, Dorset programme is free to access as we are funded by the European Regional Development Fund. We offer business support via 1:1 meetings, mentoring, workshops and events. This is all currently online via Zoom.

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Outset StartUp is a specialist service supporting people to start, launch and grow their own business. It focuses on building your confidence and skills and helping you learn the key knowledge to build a successful and sustainable new enterprise. It offers specialist learning and support through a mixed programme of workshops,1:1 advice and mentoring, delivered by teams of finance and marketing experts. 

The Outset Start Up, Dorset programme is free to access as we are funded by the European Regional Development Fund. This is all currently online via Zoom.

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Contact Details:

Email: eastdorset@outset.org Tel: 0800 7560811

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

We also recommend that you set up a rule in your email to ensure that all emails from eastdorset@getsetforgrowth.com go to your inbox rather than your junk folder.