How to Use Content Marketing to Grow Your Business

Please note this workshop is available to registered start-up business, based in Swindon and Wiltshire.

Does your business have a focused content marketing strategy?

Content marketing is only becoming more essential as brands realise the benefits of creating engaging and relevant content that educates and inspires their audience. Businesses must understand who they want to reach, where and when these customers can be found as well as what types of content will help engagement and therefore grow your brand.

Having a well defined content strategy is essential to business growth and in this interactive workshop we will cover:

• Factors transforming buying behaviour today
• Developing audience personas to improve engagement
• The cornerstones of compelling content: copy, audio, video, imagery
• Planning and executing an editorial calendar

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Are you eligible to attend?

You must be based in Swindon or Wiltshire and fill in your full name and address details during the Eventbrite registration process. Our courses are open to pre-start businesses and early-start businesses.

After registering for the course, you will be sent an enrolment from which you must complete before attending the workshop. If we do not receive it in good time it may mean that we are unable to send you the Zoom details to access the workshop.

The Zoom details for the workshop will be sent to you the evening before the workshop takes place, this email will be sent via Eventbrite to the email address you enter when registering for the event so please keep an eye out for it.

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Outset Swindon and Wiltshire

Outset is a specialist service supporting people to start, launch and grow their own business. We focus on building your confidence and skills and help you to learn the key knowledge areas to build a successful and sustainable new enterprise. We offer specialist learning and support through a mixed programme of workshops, events, online resources and 1:2:1 support, delivered by our team of enterprise advisors.

All the support run by Outset Swindon and Wiltshire is free to access as the programme is funded by the European Regional Development Fund. Currently all our events are being held online via Zoom.

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Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at swindonandwiltshire@outset.org or on 0800 917 1179.