Building upon the lessons learnt in our general Facebook workshop, this workshop takes a deep dive into the dos and don’ts of running Facebook advertising campaigns.

In this workshop you will cover:

• Setting an objective for a Facebook advertisement

• The different types of Facebook ads

• Identifying and saving your target audience

• When to use custom audiences

• Using different Ad sets to run tests

• Keeping to the Facebook guidelines

• Running Facebook competitions

• Ads manager reports and how to set tweak

• Creating conversion funnels using advertising

You will need to have an active Facebook page and know your way around Facebook. You will need to bring a laptop and have an advert in mind that you would like to run with messaging and images.