How to use Instagram to build your brand

Learn how to use this increasingly popular photo-sharing app to benefit your business.

Instagram is a fantastic way to build your brand’s online presence. During this three-hour masterclass with social media consultant Julie Falconer, you’ll learn why the most successful brands are incorporating images into their marketing strategies – and how you can use Instagram to increase your own following.

Whether you work in marketing or PR, or want to grow your own business, you’ll receive in-depth advice on how to create great Instagram images and build communities around your brand.

Course content

• How can Instagram benefit your business or brand?
• Creating a compelling profile
• The key elements of good Instagram photography
• Growing your presence on Instagram – including using hashtags and @ mentions to best effect
• Tips for using Instagram to engage with new and existing customers
• How to build communities around your brand
• Using Instagram to achieve goals for your business or personal brand
• How to monitor the impact and success of your content
• Practical exercises with opportunity for feedback: use your smartphone or tablet to create and edit images during the class
• Q&A and group discussion

This course is for you if…

• You have a business or personal brand you’d like to grow through Instagram
• You work in marketing or PR and want to improve your ability to use Instagram as part of your job

Course requirements

• Attendees should be familiar with the basics of Instagram and have an account they can log into during the class.
• In order to take part in practical exercises, attendees should bring along a smartphone or tablet (and charger) with the Instagram app installed.

Tutor profile

Julie Falconer is a London-based writer and consultant. She runs the award-winning blog A Lady in London, for which she has developed a strong social media presence on Instagram. She has been listed as a top 20 travel Instagrammer by Esquire and Harper’s Bazaar, and Instagram has highlighted her as a suggested user. Julie teaches and lectures about blogging and social media in London and throughout the world.

All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.

Full course and returns information on the Masterclasses website