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How to use Instagram to build your brand

Guardian Masterclasses

Monday, March 2, 2020 from 2:00 PM to 5:00 PM (GMT)

How to use Instagram to build your brand

Ticket Information

Ticket Type Sales End Price * Fee Quantity
How to use Instagram to build your brand   more info Feb 28, 2020 £99.00 £5.11
* Prices include VAT

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Event Details

Award-winning digital marketer Lauria Wang leads this informative and interactive workshop on how to use Instagram to engage with new and existing customers.

Instagram is a fantastic way to build your brand’s online presence. During this three-hour masterclass with award-winning digital marketer Laurie Wang, you’ll learn why the most successful brands are incorporating images into their marketing strategies – and how you can use Instagram to increase your own following.

Whether you work in marketing or PR, or want to grow your own business, you’ll receive in-depth advice on how to create great Instagram images and build communities around your brand.

Course content

  • How can Instagram benefit your business or brand?
  • Creating a compelling profile
  • The key elements of good Instagram photography
  • Growing your presence on Instagram – including using hashtags and @ mentions to best effect
  • Tips for using Instagram to engage with new and existing customers
  • How to build communities around your brand
  • Using Instagram to achieve goals for your business or personal brand
  • Learn how to monitor the impact and success of your content so you know what is working
  • The exact toold you need to make Instagram posts shine - and to help you save time
  • Q&A and group discussion

This course is for you if…

  • You have a business or personal brand you’d like to grow through Instagram
  • You work in marketing or PR and want to improve your ability to use Instagram as part of your job

Course requirements

  • Attendees should be familiar with the basics of Instagram and have an account they can log into during the class.
  • In order to take part in practical exercises, attendees should bring along a smartphone or tablet (and charger) with the Instagram app installed.

Tutor profile

Laurie Wang is an award-winning digital marketer who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited from an eclectic mix of clients from young startups to FTSE 100 giants. She has been featured in the Metro, the Guardian, FT and Fast Company, and has trained industry executives on the power of digital marketing. She is also an accredited training adviser with Facebook and Instagram. In 2017 she was named by the British Interactive Media Association as a top rising star in the digital industry. Find Laurie on Instagram here.

 

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

Have questions about How to use Instagram to build your brand? Contact Guardian Masterclasses

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When & Where


The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Monday, March 2, 2020 from 2:00 PM to 5:00 PM (GMT)


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Organizer

Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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