£399.87 – £719.37

How to Use Research Insights to Grow Your Enterprise

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University College London

Gower Street

London

WC1E 6BT

United Kingdom

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Description

**Please buy your tickets for this event using the link below:**

http://www.ucl.ac.uk/lifelearning/courses/entrepreneurial-insights/

Overview

On this three-day course you'll learn how to generate, commission and use research insights to grow your business, and make positive change in the world.

You’ll learn how to carry out fast, precisely-targeted and cost-effective research to design innovative services and products, and to measure the success of your enterprise.

At the end of the course you will be able to use:

  • entrepreneurial methods
  • rapid quantitative and qualitative social research
  • design-led methods

You'll have access to a variety of insight tools and case studies of enterprises that successfully used qualitative and quantitative research.

You'll also benefit from personal insights from award-winning ‘millenipreneurs’ in their early twenties and experienced research and innovation staff who will help you conduct DIY research and commission professional insights.

After the course, you'll be able to become a member of Fast Forward 2030, a network of young entrepreneurs who pursue the UN Sustainable Development Goals (SDGs), curated by the Institute for Global Prosperity.

Who this course is for

This course is for:

  • entrepreneurs at different stages of their business careers who want to enhance their skills in scoping research, rapid social media analysis and research-informed product design
  • entrepreneurs wanting to pursue sustainability transitions through behavioural change
  • entrepreneurs wanting to better understand the landscape of more bespoke social science and marketing tools to commission research from external research agencies and effectively use research results
  • junior media research and marketing staff, and advertising strategists and planners who provide services to start-up businesses

Course content

You'll learn about:

  • scoping research into market trends and competitor activity on sectoral and lifestyle websites and social media
  • rapid design and targeted administration of simple quantitative surveys testing market demand for specific products
  • qualitative methods helping to refine and further your ideas
  • product and service design methodologies from advertising
  • methods for measuring the outcomes of investment and redesigning your business model
  • user-focused experimentation for entrepreneurs
  • commissioning social research and using specialist insights

      Structure and teaching

      You'll attend three half-day classroom-based sessions.

      Session 1 is taught by UCL academics. You'll learn about inspirational case studies and shape and refine your ideas using entrepreneurial methods.

      Session 2 is taught by experienced research and innovation staff. You'll learn about qualitative and quantitative social research methods.

      Session 3, taught by an award-winning entrepreneur and industrial designer, will become a research lab for your enterprise. You'll get help to mobilise design-led methods in working on business ideas of your own. During this session you'll develop business ideas, use rapid prototyping and learn user-focused experimentation - both individually and in groups.

      Dates and times

      The course will run on the following dates:

      • Session 1 - Saturday, 3 March 2018, 9:30am to 1:30pm
      • Session 2 - Saturday, 10 March 2018, 9:30am to 1:30pm
      • Session 3 - Saturday, 17 March 2018, 9:30am to 1:30pm

      Learning outcomes

      By the end of the course you should be able to:

      • understand the landscape of social research methods and how they can support your enterprise
      • decide which methods you can mobilise to inform and refine your ideas
      • undertake rapid social research yourself
      • commission a piece of research and prepare a brief for a specialised insight agency

      Certificates

      You'll receive a certificate on completing the course.

      Costs and concessions

      The standard fee is £675.

      A number of 'early bird' places are available - these cost £375 and are available on a first-come-first-served basis.

      Scholarships

      The IGP London Scholarship

      Three scholarships are available for this course. They provide 100% of the course fees.

      You can apply for a scholarship if you:

      • are between 18 and 35 years old
      • currently live in, and have previously taken GCSE or A levels while living in, one of the London boroughs
      • are unemployed or underemployed
      • won't be in full-time education at the time of the course

      To apply for this scholarship, please email the course administrator Dr Andres Vincente at a.vicente@ucl.ac.uk answering these questions:

      • Why would you like to take this course? (100 to 150 words)
      • How do you meet the criteria of the scholarship? (50 words)

      The deadline for applications is 12 February 2018.

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      Date and Time

      Location

      University College London

      Gower Street

      London

      WC1E 6BT

      United Kingdom

      View Map

      Refund Policy

      No Refunds

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