Marketing Mindset Training from The Purple Edge
How to use Social Media for marketing
These days you will hear every self-styled guru telling you that you must be on Facebook or Twitter or LinkedIn if you want to thrive and survive in the new world of business. It’s true that these tools, along with others on the web, create great opportunity, but they must be seen as part of your marketing plan not a replacement for it. This course aims to show you if, when and how to use social media to effectively build your brand and grow your business.
Then, if you bring your laptop or tablet along we will tackle hands-on any practical issues you have with the set-up and use of your LinkedIn, Twitter and Facebook profiles.
To put social media into its proper place in your marketing strategy. To clearly explain how to decide whether you should be using social media and, if so, which platform(s) to use and how to use it for maximum effect.
- What is social media?
- Social media in the marketing mix
- Strengths and weaknesses of social media options
- Defining social media strategy
- Implementing an effective social media plan
- Hands-on profile setting & updates
Included in the price:
- A comprehensive work-book covering the course content
- Unlimited tea, coffee & biscuits
- Certificate of attendance
Who should attend?
- Business owners/managers who are looking to improve their on-line presence
- Business owners/managers whohave heard about social media but don't know if, when or how to use it.
- Business owners/managers who are using social media but are disappointed with the results
When & Where
The Purple Edge Marketing
At THE PURPLE EDGE we are passionate about improving the marketing skills of small and medium sized businesses. We recognise that many small-medium sized businesses don't have the resources to pay someone to "do" their marketing for them - they need to get better at doing it themselves!
Our COACHING & TRAINING SERVICES are designed to give you the skills and tools you need to market your services more effectively and boost your business and profit. We show you how to create realistic and implementable plans to resolve specific problems in a practical way.