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How to Use the Media to Boost Your Business

Enterprise Steps

Thursday, 14 December 2017 from 13:30 to 17:30 (GMT)

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How to Use the Media to Boost Your Business 14 Dec 2017 Free  

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Getting your business featured in newspapers, BBC News and trade magazines is publicity that money simply can’t buy.


In the half day ‘How to Use The Media to Boost Your Business’ workshop award winning journalist Mary Murtagh covers:

  • What journalists want and how the media works
  • Deadlines, ‘churnalism’, how the media is changing
  • Top ten tips for press releases
  • Using a news hook to get the media's attention
  • Ingredients or news and features
  • How to take great photographs that journalists will love 
  • What  mkes a story and how to spot them in your business.
  • News generator exercise: delegates identify positive news stories in their business and pitch them


The workshop is fun and full of vital information you won’t find in any marketing book or PR website. It is a mixture of presentations, discussion and practical hands-on training.

Participants walk away with a simple toolkit of skills to get the best for their business out of the media.

Prepared and Delivered by:

Media expert Mary Murtagh brings her award-winning journalistic eye to deliver media based workshops.
Mary has years of experience training spokespeople in the private + public sector to put their best foot forward. Mary’s training can teach you how to handle hostile or controversial questions. Mary will share techniques which help you present your business, organisation or charity in the best light and cope with anything the public or even a journalist might throw at you.


Who should attend?

Pre start-ups/start-ups and growth businesses in London.

We look forward to seeing you there!

This event is fully subsidised – for eligible clients only and places are limited, so book now to secure your space.



Do you have questions about How to Use the Media to Boost Your Business ? Contact Enterprise Steps

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When & Where

London South Bank University-Enterprise Steps ERDF Project
The Clarence Centre for Enterprise and Innovation
6 St George’s Circus
SE1 6FE London
United Kingdom

Thursday, 14 December 2017 from 13:30 to 17:30 (GMT)

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Enterprise Steps

Enterprise Steps provides a tailored programme of support for new enterprises, offering guidance and direction during their creation and establishment. Enterprise Steps also delivers specialised mentoring and advice to help existing enterprises survive, prosper and grow.


To book and attend workshops on Enterprise Steps you have to meet the eligibility criteria and complete the registration process.  Once registered you will need to commit to the programme and are required to meet 1to1 with your Enterprise Steps business advisor as part of the overall support package.  The 1to1 support is an essential part of the programme as it provides you with tailored support for your unique business, ensures that you get maximum benefit from workshops relevant to your business, and allows us to continue to offer a fully funded service that is free to the businesses registered on the programme.


The Enterprise Steps project is led by Newham College with London South Bank University and Enterprise for London and is part-funded by the European Regional Development Fund.


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How to Use the Media to Boost Your Business
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