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How to use the power of storytelling in business
Thu 23 March 2017, 09:00 – 11:30 GMT
Most of us wouldn’t care if 93% of the world’s most popular brands didn’t exist. This scary statistic backs up the fact that mediocre and meaningless brands are rapidly becoming obsolete in the new empowered consumer age. The brands that are winning are doing something different. They are putting their customers, employees and society at the heart of their companies and treading a more enlightened and meaningful path. They are doing this not just because it’s the right thing to do, but also because it’s good for business.
In order to gain attention and enhance meaning, brands have turned to the power of storytelling to drive a deeper emotional connection with their customers and employees. In this breakfast session, Paul Cash of Rooster Punk will discuss the transformative power of stories, and how it can help brands become more purposeful by talking about more than just their product.
Who should attend?
Leaders of startups and early growth companies
Marketing leaders and visionaries
Anybody interested in storytelling in business
Please note we are always oversubscribed for our events, so we’re only able to offer them to incorporated businesses – you can be a startup but we ask that you’ve made the leap to becoming a business before we can help you shape your story. We also cannot accept attendees from other agencies.