How to use video to nurture major donor relationships

Join The Saltways team for an insightful online session exploring how charities can use video to build, strengthen, and sustain meaningful relationships with major donors. Featuring special guest Deana Selby from the Royal Free Charity, this conversation will blend practical filmmaking expertise with real-world fundraising experience.

In this session, we’ll dive into:

• Why video is such a powerful tool in major donor stewardship
• The moments and stories donors truly connect with
• How to create content that feels personal, authentic, and relationship-led
• Practical tips for filming updates, behind-the-scenes insights, and impact stories
• How teams of any size can integrate simple video touchpoints into their donor journey
• Examples of what’s working in the sector—and what to avoid

Whether you're new to major donor fundraising or looking to deepen your approach, you’ll gain clear, actionable ideas for using video to elevate stewardship, reinforce trust, and show donors the tangible impact of their support.

Who it’s for:
Fundraisers, charity leaders, donor relations teams, and anyone exploring smarter, more human ways to communicate impact.

Expect an honest, down-to-earth conversation packed with practical takeaways you can use right away. Bring your questions - we’d love to help.

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