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How to value your value proposition

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Imperial Enterprise Lab

Level 0, Sherfield Building, (Access next to Great Hall on Level 2)

South Kensington Campus, London

SW7 2AZ

United Kingdom

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In the latest in the How To Workshop series we are joined in the Imperial Enterprise Lab by Thor Mitchell.

This workshop focuses on the challenge of ensuring that the value you are generating for the user is matched by reciprocal value for the business. It will start with simple examples, and then move on to cases where working out the business value is harder to quantify. It will cover different types of value, and some basic principles of pricing. You will then perform this exercise for a hypothetical business.

Thor Mitchell was Chief Product Officer of Crowdcube, the UK's leading equity crowdfunding platform, from 2015 to 2018. Prior to this Thor was an engineer and product manager at Google for nine years, based in London, Sydney, and California. Thor now coaches product leaders, and speaks regularly at conferences and meetups on building and leading product teams.


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Location

Imperial Enterprise Lab

Level 0, Sherfield Building, (Access next to Great Hall on Level 2)

South Kensington Campus, London

SW7 2AZ

United Kingdom

View Map

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