How to win in AI Search: AI Powered Marketing

How to win in AI Search: AI Powered Marketing

Your customers aren't just googling things anymore. They are having private conversations with ChatGPT and other AI tools every day - so is your brand being mentioned?

Enter: AI Search

AI Search, or GEO (Generative Engine Optimisation to give it the boring version of its name) is the new kid on the marketing block.

And while at Next Big Thing we don't usually like to overhype AI, the importance of getting an advantage in AI search can't be overstated. Getting ahead now will pay off for years to come, it will be like being an early power user of Instagram or LinkedIn.

What if I don't know anything about making my brand rank in AI platforms?

If you are brand new, you’re not too late - get to grips with the principles of AI search:

• Through live demos
• Dive deeper into brand building in a ridiculously fast changing world
• Lightning talks: Granola and more AI powered marketing usefulness

What else will I learn?

You'll hear a panel of fantastic AI leaders about the future of brand building

We are thrilled to be partnering with Profound, the market leading platform to track the AI visibility of your brand. Join us for a super-actionable evening of learnings - with special guests to be announced!

Thanks to our fabulous partners:

• Profound
• eight&four

Limited tickets available, get yours ASAP.