How to win in AI Search: AI Powered Marketing

How to win in AI Search: AI Powered Marketing

Your customers aren't just googling things anymore. They are having private conversations with ChatGPT and other AI tools every day - so is your brand being mentioned?

Enter: AI Search

AI Search, or GEO (Generative Engine Optimisation to give it the boring version of its name) is the new kid on the marketing block.

And while at Next Big Thing we don't usually like to overhype AI, the importance of getting an advantage in AI search can't be overstated. Getting ahead now will pay off for years to come, it will be like being an early power user of Instagram or LinkedIn.

What if I don't know anything about making my brand rank in AI platforms?

If you are brand new, you’re not too late - get to grips with the principles of AI search:

• Through live demos
• The latest stats on how people are navigating and buying online
• Dive deeper into brand building in a ridiculously fast changing world

What else will I learn?

You'll hear a panel of fantastic AI leaders about the future of brand building with:

• Kate Ross, Cofounder at eight&four agency
• Lauren Ingram, Founder of Next Big Thing
• Moderator: Natalie Salmon, Tech journalist and Founder of The Modems

Plus a couple of special lightning talks:

• Jack Cully, Marketer @ Granola
• and more AI powered marketing usefulness

We are thrilled to be partnering with Profound, the market leading platform to track the AI visibility of your brand, and eight&four a social and content agency powered by their proprietary AI suite Platform12.

Join us for a super-actionable evening of learnings - more speakers to be announced!

Thanks to our fabulous partners:

• Profound
• eight&four

Limited tickets available, get yours ASAP.