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How to win trust in a social media age


Tuesday, 17 October 2017 from 09:00 to 12:00 (BST)

How to win trust in a social media age

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Workshop Attendee 17 Oct 2017 £249.00 £9.21
Early Bird   more info 2 Oct 2017 £199.00 £7.46
* Prices include VAT

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Event Details

How can companies win respect in a social media world of instant information and judgement?

This half-day hands-on workshop will explain through a series of meticulously-researched and reported case studies exactly how companies win trust through their sustainability work and how they communicate it.

You'll learn about the  strategies that made campaigns like Alway's Like A Girl, Intel's Conflict Free and REI's Opt Outside so successful to name but a few examples.

The workshop is run by Sustainly founder Matthew Yeomans and draws on the findings of his new book The Trust Crisis which will be published in early 2018.

Why Attend?

In three hours of  case studies and interactive workshopping attendees will learn how to:

- Demonstrate purpose within the organisation

- Show leadership through sustainability

- Embrace radical transparency throughout the business

- Understand the importance and impact of social media influencers

- Inspire consumer behaviour change

- Communicate with authenticity and creativity



Who Should Attend?

This workshop has been specifically shaped for companies and agencies with the following executive positions in mind:

- Marketing

- Corporate Communications

- PR

- Social media 

- Internal Communication

- Sustainability and CSR

- Recruitment


About the Trainer

Matthew Yeomans has 25 years experience as a journalist, consultant and content strategist specialising in social media, sustainability and business. Over the years he has advised many companies, brands and agencies including EY, HSBC, Nike, P&G, PwC and others. 

He is the author of four books. His latest, The Trust Crisis, explores what companies must do to win the respect of the public in a social media age. As a writer Matthew has been published in a wide variety of publications including, Time, The New York Times, The Atlantic Monthly, National Geographic, The Guardian Sustainable Business and Wired.

Matthew lectures on digital media management at Cardiff University.

Do you have questions about How to win trust in a social media age? Contact Sustainly

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When & Where

The Frontline Club
13 Norfolk Place
W2 1QJ London
United Kingdom

Tuesday, 17 October 2017 from 09:00 to 12:00 (BST)

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Sustainly is a media platform and consultancy devoted to sustainability and purpose. Our members have access to 1500 case studies and companies profiles and we regularly publish special reports, white papers and trend briefings. As consultants we advise some of the world's leading brands.

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How to win trust in a social media age
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