How to write about food with Felicity Cloake

How to write about food with Felicity Cloake

Learn how to write appetising food content that people will want to share, with award-winning Guardian food writer Felicity Cloake

By The Guardian Masterclasses

Date and time

Wed, 5 May 2021 10:00 - 12:30 PDT

Location

Online

Refund Policy

Contact the organiser to request a refund.

About this event

If you’re the sort of person who spends most of your time sourcing, preparing and dreaming about food, writing is a great way to share your knowledge and passion.

Whether you want to spread your love of a particular cuisine, offer nutritional tips or share your home-cooked recipes with the world, this interactive course will help you get started as a food writer or blogger.

Award-winning Guardian food writer Felicity Cloake will teach you how to write about food to a high standard and pitch your story ideas to editors. You’ll learn the key skills of effective food coverage, including how to write sparkling content and irresistible recipes.

You’ll also take part in practical exercises to put your new skills to work and learn how to use social media to spread the word about your writing, recipes and passion.

Course Content

  • The craft of good writing: structure, rhythm and language
  • How to find your style as a food writer
  • The nuts and bolts of recipe-writing, including selling the dish to the reader and writing foolproof instructions
  • Popular formats and how to use them, including features, interviews, recipes, topical pieces and more
  • Career versus hobby: exploring different types of food writing
  • Food blogging: how to take the plunge online
  • The science of recipe-writing
  • The importance of self-editing
  • Getting serious: how to pitch ideas to editors
  • Q&A and discussion

This course is for ...

  • Aspiring food writers who are interested in finding out more about the industry and developing their skills
  • Anyone looking for inspiration on how to write about food in an engaging and original way, or learning how to craft a good recipe

Tutor Profile

Felicity Cloake writes the Guardian’s How to cook the perfect … column and is the author of three recipe books: Perfect, Perfect Too and Perfect Host. She’s also a freelance journalist and food columnist for the New Statesman. In 2011, Felicity won the Guild of Food Writers new media and food writer of the year awards. Read Felicity’s writing for the Guardian here.

Course Details

  • Date: Wednesday 5 May 2021
  • Time: 6pm-8.30pm (BST)

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

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Organised by

Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

We offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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