How to write about food with Felicity Cloake

If you’re the sort of person who spends most of your time sourcing, preparing and dreaming about food, writing is a great way to share your knowledge and passion.

Whether you want to spread your love of a particular cuisine, offer nutritional tips or share your home-cooked recipes with the world, this interactive course will help you get started as a food writer or blogger.

Award-winning Guardian food writer Felicity Cloake will teach you how to write about food to a high standard and pitch your story ideas to editors. You’ll learn the key skills of effective food coverage, including how to write sparkling content and irresistible recipes.

You’ll also take part in practical exercises to put your new skills to work and learn how to use social media to spread the word about your writing, recipes and passion.

Course Content

• The craft of good writing: structure, rhythm and language
• How to find your style as a food writer
• The nuts and bolts of recipe-writing, including selling the dish to the reader and writing foolproof instructions
• Popular formats and how to use them, including features, interviews, recipes, topical pieces and more
• Career versus hobby: exploring different types of food writing
• Food blogging: how to take the plunge online
• The science of recipe-writing
• The importance of self-editing
• Getting serious: how to pitch ideas to editors
• Q&A and discussion

This course is for ...

• Aspiring food writers who are interested in finding out more about the industry and developing their skills
• Anyone looking for inspiration on how to write about food in an engaging and original way, or learning how to craft a good recipe

Tutor Profile

Felicity Cloake writes the Guardian’s How to cook the perfect … column and is the author of three recipe books: Perfect, Perfect Too and Perfect Host. She’s also a freelance journalist and food columnist for the New Statesman. In 2011, Felicity won the Guild of Food Writers new media and food writer of the year awards. Read Felicity’s writing for the Guardian here.

Course Details

• Date: Tuesday 26 July 2022
• Time: 6pm-8pm (BST)

6pm BST | 7pm CEST | 10am PDT | 1pm EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar 24 hours and two hours before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

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