If content is king, it surely deserves to be written by a true thought leader? But what if you are not that amazing subject matter expert and it’s your job to create expert-led content that actively promotes and sells your business.

Do you fake it until you make it and risk producing dull and inspiring content that may potentially discredit your organization or do you learn to tap the rich seams of expertise that run through your organization and produce content that actively helps you meet your marketing objectives?

During this half-day program, we'll be looking at:

• Why you need to create expert-led content to promote your business
• The importance of setting clear marketing objectives for everything you do
• Who is responsible for producing your content?
• Why you need to think like a journalist and seek out great content
• How to identify your expert
• How to document everything
• How to write your article
• And finally how to define success

At the end of the event, all attendees will have worked to identify a marketing problem in their organization, set a clear objective, and created a brief to work on a piece of content that will be reviewed by the instructor when submitted.

All of the lessons included in this course are based on the instructors' experience of helping global technology brands target their audience with highly relevant, engaging, and useful content that actively helped build brand awareness, generated leads, and ultimately drove sales.

Tickets are non-refundable but may be transferred.