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How to write for the web, draft a News Story and an IPO blog

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IPO

Conference suite A1

Newport

United Kingdom

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Writing for the web

  • GDS and GCS – what are they?
  • The customer is always right
  • Making sense of common sense and standards
  • So, you're a good writer are you?
  • Hemingway exercise

How to write a News Story

  • Is it newsworthy?
  • What content to include
  • Structuring the story

Writing an IPO blog

  • Blog style and tone
  • Getting the timing right
  • How long should it be?
  • Knowing your audience
  • Different voices
  • User need

Date and Time

Location

IPO

Conference suite A1

Newport

United Kingdom

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