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How to Write Good Content

British Institute of Interior Design

Tuesday, April 24, 2018 from 10:00 AM to 1:00 PM (BST)

How to Write Good Content

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
BIID Member   more info 6 Tickets Apr 23, 2018 £115.00 £0.00 £23.00
Non Member 6 Tickets Apr 23, 2018 £150.00 £0.00 £30.00
BIID Travelling Member   more info Sold Out Apr 23, 2018 £92.00 £0.00 £18.40

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Event Details

Learn how to produce punchy, SEO friendly copy for your about page, blog, newsletter, social media platforms and prepared editorial features.

 As well as exposition, including examples of good and bad practice, the session will feature group exercises designed to be fun as well as thought provoking. The stress will be on clear thinking rather than great literary skills! The seminar host Serena Fokschaner comments “In my experience so many business owners struggle to communicate what makes their business interesting simply because they are too involved in the day to day practicalities of running a company”.

A further understanding of ‘content’; what it means and why it is increasingly important to business, not just as a way to promote your message but also to increase traffic to your site.

Tools to maximise your content via tweaking existing content and multi-platform posting.

SEO; a brief introduction to how SEO (Search Engine Optimisation) works and interpreting Google analytics

Essentials for writing ‘good’ content such as understanding your audience, setting your tone, being consistent, style and format, frequency and avoiding clichés.

Professional interior designers

Serena Fokschaner is an experienced interior design journalist (Observer, Telegraph, Homes & Gardens and more). Serena also runs her own PR training business, Good Coverage, with clients ranging from Sotheby's to City University and the BIID.

Additional information

Prices are not inclusive of VAT.

Tickets for BIID events are allocated at a BIID member rate and a non-member rate. If the ticket type for your status has sold out, please contact the BIID office on 0207 628 0255, as we may be able to reallocate a ticket for you from the remaining selection.

*BIID member traveller rate:
To make our workshops more accessible to those based outside London, we are offer a discount to individuals whose offices are located more than 60 miles from the venue (EC3N 4DJ). If this includes you, please book using the BIID Travelling Member rate. We will then contact you to verify your postcode. To see if your office is located more than 60 miles away please click here.

When booking please provide the name of the person(s) who will be attending the event - we will use this for their delegate badge and materials.

About the venue

The meeting room is on the 7th floor of the citizenM Tower of London hotel. To access the 7th floor pass through the lobby and head straight to the elevators. There is no need to check in. A societyM ambassador will greet you on arrival on the 7th floor at the desk (turn right from the elevator). If there isn’t an ambassador available, just make your way around the bar towards the view of the Tower of London where you will find meeting room 1. The bar facilities are for hotel guests only, please do not use this space. Tea and coffee facilities are complimentary and found within the meeting room.

If you have any queries please email the office at or call 020 7628 0255.

All BIID events and training courses are subject to standard terms and conditions which can be read in full below:

Terms and Conditions:

  1. If you wish to cancel your booking to a paid event, please send a refund request via Eventbrite. A full refund will be issued if your refund request is received 10 working days prior to the day of the event.
  2. The full delegate fee will be forfeited for non-attendance (for any reason) without prior notice or cancellation of your booking.
  3. A replacement delegate nominated and confirmed by you is permitted, but must be confirmed in writing to prior to the event.
  4. If you wish to cancel your booking to a free event please do so via Eventbrite as soon as possible so that your ticket can be reallocated.
  5. The BIID reserves the right to make changes to the programme.
  6. The BIID reserves the right to cancel the event if unavoidable circumstances arise.
  7. This event will be photographed and videoed. Attendance constitutes consent for these images/videos to be used, by the BIID and its partners, for promotional purposes.
  8. In compliance with the Data Protection Act, we must point out that the information on this form will be kept on a database.
  9. These terms and conditions shall be governed by and construed under the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England and Wales.


Have questions about How to Write Good Content? Contact British Institute of Interior Design

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When & Where

7th Floor, Meeting Room 1, societyM
citizenM Hotel Tower of London
40 Trinity Square
EC3N 4DJ London
United Kingdom

Tuesday, April 24, 2018 from 10:00 AM to 1:00 PM (BST)

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British Institute of Interior Design

The British Institute of Interior Design (BIID) is the pre-eminent professional organisation for interior designers in the UK. Our growing membership represents both the commercial and residential sectors, in the UK and abroad.

Our Mission:

The British Institute of Interior Design is committed to encouraging and supporting creativity and competence in the field of interior design through facilitating best practice, practical professional support, development opportunities and education.

Our Standards: 

In addition to rigorous entry requirements which assess training, experience and professionalism, we require our members to continue their professional development throughout their career to ensure their continued expertise in design process, practice and regulatory matters.

The British Institute of Interior Design is the only professional organisation for interior designers which has been granted the prestigious and rare accolade of Institute status by the Minister of State as the pre-eminent body in its field.


The organisation was founded in 1965 as the Interior Decorators and Designers Association (IDDA). In 2001, the IDDA was amalgamated with the globally recognised International Interior Design Association UK Chapter (IIDA), to form the British Interior Design Association (BIDA). The Secretary of State recognised the BIDA as the pre-eminent body in the field in 2009 and granted Institute status so it became the British Institute of Interior Design.


The British Institute of Interior Design is a member of the Construction Industry Council (CIC), the All Parliamentary Design and Innovation Group (APDIG), the International Federation of Interior Architects/Designers (IFI), the UK Green Building Council (UKGBC) and the Creative Industries Federation.

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