How to Write Long-Form, Expert-Led Content when You Are Not an Expert
Event Information
About this Event
Long-form content, distributed via your corporate blog, email marketing, and social media, helps marketers demonstrate that their organization has the finger on the pulse of their industry and showcase their thought-leadership in any given topic. It will help persuade potential clients that your organization is the go-to problem solver (and all business is about solving problems) and help raise your organisation's profile as your website climbs the search engine rankings and generates more social media engagement (solving numerous marketing problems for you).
Despite this, many marketing organizations fail to commit to a program of producing long-form content and instead invest in more expensive, less convincing marketing strategies to promote their business.
During this free to attend, hour-long seminar you will learn:
- What is Content Marketing
- Why do you need to invest in Content Marketing
- How to research potential Content Marketing topics
- Who is responsible for creating your Content Marketing
- Who should you ask to help produce your Content Marketing
- How you should distribute your Content Marketing
- How to outsource your Content Marketing
1-to-1 Content Marketing Clinic
Following the seminar, delegates will be invited to attend a 60-minute content marketing clinic (at a time to suit both parties) to discuss their individual content marketing challenges. Access to these Content Marketing Clinics is charged at £100 (or £50 if booked with your free ticket). Attendees of the free online event are under no obligation to attend the 1-to-1 Content Marketing Clinic.
Your Course Leader
The seminar and follow-up clinic will be hosted by John W. Hayes, international marketing strategist, trainer and author of the best-selling Becoming THE Expert series of content, email marketing, social media and eCommerce books.
How These Online Seminars Work
All attendees will be provided with a secure link to attend the event via any web-enabled device (PC/Laptop, Tablet or Smartphone) at least 24 hours prior to the webinar.