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How to Write Right - a one day WORD UP content writing workshop

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Location

The Albany Centre - The Dewar Room

44 Ashley Street

Woodlands

GLASGOW

G3 6DS

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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HOW TO WRITE RIGHT

In this one day WORD UP Communications wordy workshop, we'll help you learn how to write modern, conversational content with extra snap, crackle and sparkle.

During the workshop Mairi Damer of WORD UP Communications will be sharing journalistic tips and techniques to help trainees write attention-grabbing content for online and print. Using active learning and plenty of practical writing exercises, we’ll explore how to get written language and tone right for your client and user groups, and how to write content which talks TO them, not AT them.

We'll practice writing for websites, blogs, printed material and social media. You'll discover new ways to come up with inspiration, and you'll try different techniques to write with added va-va voom!

We'll discuss some of the fundamental dos and don’ts of the written word, think about how best to tell a story or make a narrative flow, and we'll have loads of fun working wizardry with words.

You'll learn how to make multiple use of one piece of writing, and you'll quickly discover that your new-found writing techniques can be used in everything from emails and menus, to blogs and reports.

The day’s programme will include elements such as:-

- The world of wonderful words

- Crap copy clears clients

- Why writing well for the web matters

- Who am I writing for? Setting the tone

- Getting the content just right

- Headlines - eye catchers

- Identifying key content and messages

- Sticking to the facts v storytelling

- Formal or freeform? Creating the right style

- Dodging cliches and well worn phrases

- WOW words, and how to find them

- There, they’re or their? Grammar and spelling

- Too many cooks? Writing in pairs

- Writing to a deadline

- Going wild with words - creative writing

CANCELLATIONS & REFUNDS

For bookings cancelled within 7 days of the workshop, we offer a 25% refund


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Date and Time

Location

The Albany Centre - The Dewar Room

44 Ashley Street

Woodlands

GLASGOW

G3 6DS

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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