"We created a strategy that's working! It really helped us start to get the best from each of our channels."

"We have significantly increased audiences, have better content, and better evaluation."

"I'm now more effective in dealing with social media issues and I'm currently putting together a great social media strategy that describes our brand, tone and vision for our online communities."

" I came away from the strategy training brimming with ideas and confident that I could put together a concise and well thought out strategy."

Social media specialist Hel Reynolds will take you through everything you need to know to write your organisation's social media strategy.

Hel has worked with communications teams in the NHS, councils, housing associations and the National Union of Students to guide the design of effective social media strategies.

Join us in Manchester on the only strategy workshop left this year!

Find out more on the website.

Perfect if:

• You've been asked to create a social media strategy and don't know where to start
• You want more to give your digital communications a more purposeful and strategic focus
• You want to write a strategy that gets used and doesn't gather dust on a shelf

This workshop has been designed for communications professionals in the public sector, housing and charities.

It will also be useful for PR professionals in agencies who may need to write a strategy for their public and third sector clients.

The day will be fun, with teaching and practical tasks and discussions. Have a look at the short video of delegates at the January workshop describing the day.

Covering:

• Defining your social media brand
• Objectives
• Issues management
• Network & content strategy
• Identifying & finding audiences
• A process for listening & engagement
• Choosing the right channels
• Content calendar
• Maximising team skills and responsibilities
• Evaluation and reporting

By the end of the day workshop you'll leave with:

• Knowledge of what a social media strategy should include and what shouldn't be included
• Bags of knowledge and ideas for what your organisation's social media strategy will include
• Social media and content strategy templates to bring back to the office

For more information on Hel and Social For The People communications workshops, go to socialforthepeople.com.