Introduction

A brand is more than a logo, colour and font. It’s the way in which your organisation is perceived by those who experience it, from using the website, engaging with social media, face to face, or even to the smell of the changing rooms. Brands are intangible, they live in the minds of everyone that experiences them. How is your brand perceived? Do you truly know why you exist? What makes you different from your competitors? And what you are actually proposing to the market? Do you really know what space you own in the minds of your customer or potential customer?

In this workshop we will get under the hood of what we really mean about the word ‘brand’, discussing and sharing examples of brands we all use every day and what they mean to us, as well as how they make us feel. We will critique our own brands, and workshop how to take our brands to the next level using a simple, but effective model.

Each session will effectively offer a new view on:

1. What do we mean by brand
2. Your competitive position
3. Your brand belief & purpose
4. What you actually promise to the market
5. And how you will achieve it through your proposition

Learning outcomes – By the end of the workshop delegates will:

1. Learn the importance of branding and the effect it can has getting it right or wrong
2. Gain a deeper understanding of what a brand is, how it can be used effectively and what works.
3. To be able to develop upon your own brand identity by understanding your own brand’s strengths and areas of improvements
4. To hold the skills to make significant brand improvements distinguishing your brand away from your competitors whilst improving brand preception

To achieve the learning outcomes the workshop will provide a blended learning approach. Prior online content will be sent to each delegate and after completion, further useful information will be available. The facilitator will lead an introductory session which will underpin case study and small group work. The aim will be to bring theoretical knowledge into practical examples which can after the session be applied immediately.

* Where a training event is cancelled due to insufficient numbers we will notify you by email at least 5 clear working days before the date the training event was intended to take place and will refund all fees paid, direct to the relevant credit or debit card.