San Francisco, California
London, United Kingdom
In this workshop, we will work in small teams, to maximize learning. We will review a famous social enterprise case study (WTO World Toilet Organization) and discuss:
- How they grew to a global impact social enterprise with absolutely minimal resources
- How they constantly iterated their model through MVP and lean startup
- How they communicated their wider mission to engage large communities, partners
We will then create a summary of actionable takeaways that you can apply in you context from the next day.
Andrea is a lean agile practitioner, trainer, coach, speaker, experienced change manager, who has worked with large-scale enterprises in the UK, US, Asia and Europe. Andrea is the Founder of Lean Advantage Ltd, more on her social mission here http://about.me/adarabos. Twitter: @ADarabos
Andrea holds the following qualifications:
PMI PMP®, PMI-ACP®, CSM Certified SCRUM Master, CSPO
SAFe SPC® Scaled Agile Framework Program Consultant
Lean Six Sigma Black Belt
May 19th - What Value Are You Really Creating?
In this workshop you will answer the question that your clients want to know - what value you are really creating for them?
In this action packed session, we'll work through your value proposition, and your assumptions, and work out how to change these assumptions to generate the most value.
- What is your value proposition? Pick an existing customer (or a prospective one)
- What are your assumptions (who, why, what, where, when, how)?
- How could you change those assumptions?
- Your actionable conclusion
- What value are you really creating for them?
Your brand is not your shiny logo, or how you promote it. That's you brand image and communications.
If we were to squeeze a grapefruit, no matter how many times you squeeze it, you will never get pear juice, it will always be grapefruit juice.
This workshop will help you establish brand reality, and how to build your business from the inside out.
David MarkDavid has been working in brand strategy, brand communications and human centred businesses for nearly 20 years. He has worked with brands such as PepsiCo, GSK, IBM and a number of start ups, including: Farm Drop, Sky Odd, Nimble Jack, 3WiseBears. www.brandinfluence.co.uk
This session will explain the difference and interactions between Profit & Loss, Balance Sheet, and Cashflow, as well as give a brief introduction to VAT and other forms of tax.
Then, and most importantly for the early stage social enterprise, it will explain methods for forecasting and controlling your cashflow.
Alex Soskin ACMA
In this workshop, you will learn how to answer that question that keeps you up at night - how will I ever get to where I want to be!?
Danielle will guide you through powerful, reflective exercises to help translate your big dream into a clear, actionable plan to help get your business growing. You'll learn the most important areas for you to focus on first, and how to best prioritise your precious time.
Danielle, founder of Step & Stone, helps startup entrepreneurs feel less overwhelmed, make confident decisions, and focus on the work that matters so they can stop worrying about how to get their business off the ground and start to see the impact they long for.
Danielle writes a regular blog with inspiration, strategies for success, and other musings about the startup journey. You can sign up here to receive these insights and connect with her @stepandstone
In this action-orientated workshop we'll walk you through the key principles of effective marketing and how to partner up successfully with other young ambitious brands to get a better bang for your buck.
It will be an interactive workshop, so come prepared to get stuck in, and you'll go away with a wealth of ideas and a clear plan of how to market your business. Plus you'll have the opportunity to meet your fellow attendees and might even find someone to partner up with on the day!
In this workshop, we'll start with a quick overview of the various social media trends and their implications.
We'll learn how to tailor social media tools to your business strategies and generate sales. We will also be looking at case studies and you'll walk away with tactics that you can start using straight away.
Laurie Wang is a digital strategist at Neo@Ogilvy where she practices the dark art of marketing in the digital world through various new platforms of emerging media. Her clients included Fortune 500 companies in the B2B space, as well as fresh start-ups in a variety of industries.
Originally from across the pond in NYC, she also writes a blog based on her transatlantic adventures called New Yorker Meets London. During her time outside of digital marketing, she is busy growing W Kollective, to bridge the gap between digital and tech for women. As a keen foodie, you can usually find her in one of London's markets on the weekends! Follow @LaurieWang_ and email her at email@example.com
Most new businesses need funding in order to grow and a range of finance options are available. Investment finance is often seen as the main route to developing ideas and turning them into a successful enterprise but it comes at a cost; equity.
The amount of equity you have to give away will depend on what stage your business is at but you can help by appearing organised and looking professional. Make it easy for investors to understand your business and see the realistic potential and it could save you equity in the long run.
What does it take to attract investors, and how do you pitch them once you've got them interested?
In this workshop we'll go through:
- Creating pitch decks and business plans
- The fundamentals of pitching
- Guidelines and structure
- SEIS & EIS
- Preferential tax rates for investors (no capital gains tax)
We'll also be inviting an entrepreneur that has closed rounds of investment, to share that experience too.
Jon Dawson and Becky Shields
Jon Dawson and Becky Shields are partners at Kingston Smith, a firm of accountants based in London. Jon, Becky and the team at Kingston Smith specialise in looking after entrepreneurs and their businesses, taking them from initial ideas, through the start-up phase and helping them grow into established SME businesses.
As well as taking care of the essential accounting and tax filings for people and their businesses, Jon and Becky advise a diverse range of organisations on day to day operations and future strategy using their combined 25 years experience. Jon also writes a weekly Business Doctor column in the Sunday Times.
When & Where
Richard @ Impact Hub Westminster