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Human Numbers and Numbered Humans

The Business Intelligence Group

Tuesday, 19 November 2019 from 08:00 to 10:00 (GMT)

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Ticket Type Sales End Price * Fee Quantity
Member admission
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19 Nov 2019 Free £0.00
Non-member admission
If you are not a member of The Business Intelligence Group you can either join for £30.00 and attend the event for free, or buy a ticket here.
19 Nov 2019 £10.00 £0.00
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Event Details

Human Numbers and Numbered Humans, presented by Jack Miles & Alex Holmes from Northstar

 

Quantitative research has been criticised for being overly-rational, dehumanised and only able to deliver value because of quantification bias. Similarly, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses.


 

Often these criticisms are accepted as being ‘methodological flaws’. However, shouldn’t researchers look to solve these flaws rather than accept them? Especially when the solutions to these criticisms often already exist.


 

Join us at the BIG Forum on 19th November to hear more about how qualitative and quantitative research can solve one another’s flaws and enable research to deliver better value to B2B marketers.

 

 

A light breakfast will be served from 8am and the forum will begin at 8.30am. 

Do you have questions about Human Numbers and Numbered Humans? Contact The Business Intelligence Group

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When & Where


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Wellington House
125-130 Strand
WC2R 0AP London
United Kingdom

Tuesday, 19 November 2019 from 08:00 to 10:00 (GMT)


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Organiser

The Business Intelligence Group

The Business Intelligence Group hold 5 ‘Forum’ events in London and 2 Northern Forums in Leeds or Manchester, each year from September to May.

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