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Humanising the Brand

Event Information

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Location

Location

Museum of Brands

111-117 Lancaster Road

London

W11 1QT

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2019. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

Overview

Dean Aragon, CEO Shell Brands International and Global VP Brand, will reflect on what it takes to humanise a brand. He will argue that it is preceded by humanising your customer. With even more vigour, he will submit that it all starts by humanising ourselves. The journey of Shell’s #makethefuture brand programme will be the backdrop for this conversation.

What you will learn

In this session you will explore what humanising a brand truly entails, and how it must translate into what makes a business succeed.

Agenda

6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Dean Aragon

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About Dean

For 30 years, Dean has worked on developing, activating and commercialising market-leading, global brands. After two decades of consumer marketing at Unilever, Dean joined Shell in 2014 as Global Vice-President - Brand, leading the development of Shell’s overall brand strategy, brand policies and brand standards. This includes thought-leadership in corporate brand advertising, digital-social media, and creative solutions for the entire Shell group. He is also the CEO of Shell Brands International AG - a Shell subsidiary that develops and protects the Shell trademarks for licencing to Shell companies and third parties. Dean is married to Jane; they have five children.

Supported by The Marketors' Trust

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Date and Time

Location

Museum of Brands

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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