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Humanising the patient pathway at scale

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The BIO Agency

70 Wilson Street

London

EC2A 2DB

United Kingdom

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This session is an opportunity for industry leaders to discuss their views on how to best shape the patient pathway.

About this Event

The pharma and healthcare sector is, like so many others, subject to significant digital disruption.

Over 300,000 health apps have flooded the market, and patients & consumers alike often turn to Google or social media before consulting a healthcare professional… if they consult an HCP at all. While in some cases this relieves pressure on systems like the UK’s NHS, the result is that many people are misinformed or further confused about their diagnoses or optimal treatment plans, which could have serious consequences for all parties.

Why is this happening?

Our studies show there is a trust gap. 59% of the people we surveyed said that they believe manufacturers care more about profits than patients, and many believe that HCPs are in league with pharma and healthcare corporations, recommending and prescribing the products that will deliver the best margins, even if they are sub-optimal for the case at hand.

How can we rebuild trust?

Reinventing the information eco-system so that manufacturers, HCPs and (where relevant) retailers work together to produce more transparent, personalised and engaging content experiences, is one component. But to do that efficiently at scale will require the assistance of artificial intelligence. The challenge then, becomes the humanisation of that experience, so that the sense of care and conversation that is otherwise absent from all but the aforementioned social media discussions, provides reassurance that all parties have the best interests of the patient at heart.

Join us on 6th February to:

  • Discuss your views with peers on how best to shape the patient experience.
  • Hear experts in your sector sharing the barriers, challenges and opportunities to improve digital experience.

Agenda:

  • 08:30 - Breakfast and Networking
  • 08:45 - Introductions
  • 08:50 - Session begins with open forum
  • 10:15 – Close

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Date and Time

Location

The BIO Agency

70 Wilson Street

London

EC2A 2DB

United Kingdom

View Map

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