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Hybrid Talks 2016 - "Unlikely bedfellows: When opposites morph into spectacular sustainability."

Mistra Center for Sustainable Markets (Misum)

Monday, February 8, 2016 from 4:30 PM to 6:00 PM

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Seminar ticket Ended Free  

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Event Details

Could monks revolutionize fashion production in India?

Should we be making fast fashion ultrafast?

Are luxury brands the key to sustainability?

These are some of the micro talks that will be presented by our illustrious speakers from Geneva, London, Kolkata and Stockholm in Hybrid Talks 2016. 

Date: Monday 8 Feb, 2016
Time: 16.30 (sharp) – 18.00
Place: Stockholm School of Economics, Sveavägen 65 (Entrance: Bertil Ohlins gata 5), 
room: KAW

Limited spaces. Presentations will be held in English. The event is free of charge. However, should you be unable to attend, please drop us a line 24 hours in advance. No-shows will be invoiced 800 SEK. Light refreshments will be served.

Partners: Wicked Communications, Stockholm School of Economics/MISUM, MISTRA Future Fashion, Swedish Fashion Council


Welcome by MISUM, Mistra Future Fashion and Wicked Communications

Hybrid Talk No. 1: 
"Why we should make fast fashion even faster" Professor Rebecca Earley, University of the Arts, London.

Professor Rebecca Earley is a Professor in Sustainable Textile and Fashion Design and Director of the University of London's prestigious Textile Futures Research Centre (TFRC). She is part of Mistra Future Fashion and is a Global Change Award judge, Conscious Foundation, H&M and has worked with PUMA and VF Corporation in the UK and US.

Hybrid Talk No. 2:
"The role of luxury in sustainable fashion" Eduardo Escobedo, RESP, Geneva.

Eduardo Escobedo is Executive Director and Founder of RESP (Responsible Ecosystem Sourcing Platform). RESP founding members include Chanel, Armani, Burberry, Mulberry, Bulgari, LVMH. Prior to founding RESP, Eduardo has worked with the United Nations Conference on Trade and Development (UNCTAD), the International Centre for Trade and Sustainable Development (ICTSD), the Mexican Ministry of the Economy, and General Electric.

Hybrid Talk No. 3:
"Creating change in production with monks" Martin Johnson, Rajda, Kolkata/Stockholm.

Martin Johnson is the Global Key Account Director for the Rajda Group, an Indian leather accessories producer based in Kolkata. Rajda works with many of the top Swedish and international fashion brands.

Hybrid Talk No. 4:
"More than just pretty pictures - Textiles and the conservation of endangered species" Dr. Susanna Paisley-Day, University of Kent, Canterbury.

Dr Susanna Paisley is an Honorary Research Fellow at the Durrell Institute of Conservation and Ecology (DICE) of the University of Kent in Canterbury and a Fellow of the Royal Geographic Society.

Hybrid Talk No. 5:
"Spider Silk: Nature's strongest fibre's extraordinary uses" (Professor My Hedhammar, KTH, Royal Institute of Technology, Stockholm)

Professor Hedhammar is an Associate Professor in Biochemistry at Royal Institute of Technology (KTH) and Swedish University of SLU, the founder of Spiber Technologies AB and is a Wallenberg Academy Fellow.



mistra future fashion logo mode hybrid logo


  SSE Misum logo swedish fashion council logo  


Questions about the Hybrid Talks 2016 event
Please contact: 
Annika Shelly, Mode Hybrid/Wicked Communications, Director, Phone: +46 73 7676753. E-mail:


Frequently asked questions

Do I need to check-in when I arrive at the event?
Yes. We ask that all participants register when you arrive at the event. Simply give your name to one of the check-in attendants at the event.

Can I cancel my registration?
Yes. Please send us an email at
. Should you be unable to attend, we request that you cancel at least 24 hours before the event, so that we can invite those who are on the waiting list. 

What happens if I haven't cancelled and I don't turn up at the event?
No-shows will be invoiced 800 SEK. 

Can I transfer my ticket to someone else?
No, tickets are personal.

Can I update my registration details?
Yes. Please send us a message to

Do I need to bring a printed ticket to the event?
No. Just say your name when you check in.

Have questions about Hybrid Talks 2016 - "Unlikely bedfellows: When opposites morph into spectacular sustainability."? Contact Mistra Center for Sustainable Markets (Misum)

When & Where

Stockholm School of Economics, room: KAW
Sveavägen 65
Entrance from Bertil Ohlins gata 5
11350 Stockholm

Monday, February 8, 2016 from 4:30 PM to 6:00 PM

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Mistra Center for Sustainable Markets (Misum)

The mission of Mistra Center for Sustainable Markets (Misum) is to strengthen Sweden’s competiveness in sustainable markets, in part by supporting Swedish actors in these markets with both research findings and directly applicable innovative methods.

The Mistra Center for Sustainable Markets is a cross-disciplinary and multi-stakeholder research center. Research is meant to be collaborative and draws on actors from academia, business and policy to understand and create research-based and business relevant solutions for sustainable markets.

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