Welcome to iamcreativeamsterdam.
The Vision
You are the creative nucleus of Amsterdam. We are a learning laboratory on a mission to revolutionize the acting industry in Amsterdam with you at the centre, bringing acting industry masters to your city. Our vision is to create a city where you can innovative and enhance your talent, career and life.
How do we do it?
Based out of Overtoom 301 Cinema, we offer a monthly, two-day weekend workshop that is designed to build on your talent and sharpen your skills. Each month a master in their field will visit Amsterdam and instruct over two days.
The Masters
The industry masters are globally-selected professionals who bring their experiences and guidance to you in your city. We will work closely with you to understand your needs as a performer and find the right masters to sharpen your skills and enhance your career. Our first master is British Casting Director Ben Cogan. Read on to learn more about Ben...
Ben cogan Audition Masterclass Weekend Workshop 8th/9th June 2024
Ben Cogan is a casting director with 22 years of experience casting award-winning dramas for both television and film. He is inspired and impassioned by working with actors on behalf of production for the enjoyment of audiences.
The role of the casting director places them into the heart of a dramatic creation. Through working with writers and producers, they are equipped to join forces with directors and introduce actors to the shoes of a character. It’s a beautiful and blessed role in a fantastic collaborative process.
After 15 years casting for BBC Continuing Drama, Ben set up BeCo.Me in 2015.
Ben works with and for actors. Whether it is in an audition, workshop, drama school or a one-to-one tutorial: preparing the actor to perform to their best ability is his ultimate responsibility. He is very proud to have a respected reputation for being a Casting Director who supports, guides, assists and encourages actors to fly.
Ben's Audition Technique Masterclass specialises in audition technique, dissecting scripts and helping actors find characters and make bold and defining choices. Every audition presents an opportunity for the actor to seize and embrace.
An audition is not solely about landing the role – it is a precious opportunity for the actor to showcase themselves to a casting director, director and producer. If an inspired, focused and confident audition doesn’t get the well-prepared actor ‘the job’ … it will definitely get them another audition and enhance their reputation within a well-populated and fiercely competitive ocean of other options.
"Ben is one of the best casting directors out there. He finds a diverse range of undiscovered, talented actors and rewards them with TV work. There are thousands of actors like me that were seen doing theatre and then given their first ever TV or film job by Ben Cogan" Jimmy Akingbola
