NOTE: Although this event had sold out on eventbrite, please email sophia.rawlinson@go-science.gov.uk to get the meeting link, there are still places available!

The Government Office for Science invites you to this event for civil servants.
Please register using your gov.com email address.
Join us on 7th December for a conversation with Ian Walker followed by an audience Q&A

Ian Walker is an environmental psychologist who works on behaviours across transport, road safety, energy consumption and water use. He was lead psychologist in the ENLITEN team, who reduced home energy bills in low-income houses by 25% - without any drop in comfort – using psychologically informed targeted messaging.

This webinar will draw on recent social science work from across a range of applied areas, including transport mode choice and energy saving. By looking at behavioural interventions, Ian will explain the opportunities and the limits of ‘soft’ policy interventions. He will discuss psychological barriers to behaviour change such as habits, and situational barriers to change such as social and physical environments, suggesting these factors might be much bigger determinants of people’s behaviour than what people wish to do. This puts substantial limits on what we could ever achieve through campaigning or (dis)incentives, and suggests that situational interventions, strategically targeted at specific places at the specific times, are likely to be most effective for producing long-term shifts in public behaviour.

Ian Walker: behaviour change for sustainability, health and wellbeing