The world of digital marketing is overwhelming, confusing and bewildering. Unfortunately, its complexity causes many to simply switch off and ignore digital marketing. Honestly, it’s an understandable reaction!

Doing so, however, cuts your business off from some of the most cost-effective routes to growing your business.

If instead we learn to use a handful of digital tools, we can take our businesses to another level by accessing bigger customer markets at a fraction of the cost of traditional marketing techniques.

The key is to know what exact tools we need.

Most businesses think they need it all: a website, e-commerce, Google ads, Facebook, Instagram, Tiktok etc. And most digital agencies are only too happy to provide all these services. Of course they are! That’s where they make their fees!

The truth is that most digital marketing will be irrelevant for your particular needs. The difficulty is working out what is relevant and shedding the rest.

This masterclass lets you identify one or two tools that make sense for YOUR business and ignore the rest. We’ll use the 80/20 rule to find the high impact digital marketing tools that make sense for your business. And we’ll ignore the rest.

In this session we’ll do a survey of what’s available and talk about what makes sense for different business needs. We start with business then work out the marketing needs.

Then, depending on your business needs, provide a plan for using the basics of digital marketing to immediately see benefits!

About Kyle

Kyle runs B Street Digital, a marketing and strategic business growth agency. His first foray into business was terminated at the the tender age of 11 when he got a stern legal letter none too politely asking him to stop selling pirated video games online. After university Kyle co-founded the first private free to air television station in Vietnam. Kyle got started with online business specifically by selling posters to help people learn Chinese characters. After a handful of successes (and more failures!) Kyle now focuses on partnering with founders and teams to help them grow exponentially.

Kyle holds a bachelors in History from Oxford and an MBA from New York University.

What is IB THRIVE?

IB THRIVE is a free 6-month programme supporting Lambeth-based business owners to recover and thrive post-pandemic. Offering 12 masterclasses across key challenges currently faced by SMEs - including financial resilience, reconnecting with customers and digital marketing skills - as well as direct support through our 1:1 Power Hours with expert business strategists and wellbeing coaches, the programme aims to boost the resilience of local business owners in an accessible way. Each masterclass will be delivered in-person at the beautiful Impact Brixton space.

To find out more about the programme and register for other events, visit https://impactbrixton.com/thrive/