£30

IBM Marketing Matters Series - Basics of Brand Marketing

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IBM United Kingdom Limited

76/78 Upper Ground

London

SE1 9PZ

United Kingdom

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Basics of Brand Marketing
Part of the Marketing Matters Series 2018

The Basics of Marketing is an interactive workshop introducing participants to the purpose and functions of marketing within an organisation and how to develop a marketing plan.

This workshop will include:

  • Establishing the importance of branding and what makes a great brand.
  • Learning how to structure and develop a marketing plan.
  • How leveraging the power of storytelling can help you promote your organisation's work to your chosen audience.
  • A high level overview of different marketing tactics which can be used to raise your organisational profile.
  • Working with an IBM professional to apply the learned elements to each individuals organisation.

At the end of the day participants will have a set of tools and a methodology to take back, which they can use with their beneficiaries, employees and trustees to build a marketing plan and a set of next steps relevant to their organisation.

Please arrive at 9.30 on the morning for registration and refreshments before the workshop begins at 10:00.


Workshop:

The workshop will run between 10:00 and 16:00pm, but we ask that all attendees arrive 15 minutes before the workshop starts for refreshments and networking. Lunch and refreshments throughout the day are kindly being provided by IBM.

Accessibility
We want to make sure all of our workshops meet your needs, so if you have any questions about accessibility please email felicity.christensen@smallcharities.org.uk

Booking:
You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.

Waitlist:
If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you would like to cancel your place, you will need to do so, at least 3 full working days before the event takes place in order to receive a full refund. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

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Date and Time

Location

IBM United Kingdom Limited

76/78 Upper Ground

London

SE1 9PZ

United Kingdom

View Map

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