£30

IBM Marketing Matters Series - Basics of Brand Marketing

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IBM United Kingdom Limited

76/78 Upper Ground

London

SE1 9PZ

United Kingdom

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Basics of Brand Marketing
Part of the IBM Marketing Matters series

The Basics of Brand Marketing is an interactive workshop designed to introduce you to the purpose and functions of marketing within your small charity, and to teach you how to develop a marketing plan.

This workshop will include:

  • Establishing the importance of branding and what makes a great brand.

  • Learning how to structure and develop a marketing plan.

  • Gaining an overview of different marketing tactics, including the power of storytelling

  • Working with an IBM professional to apply the learned elements to each individual's organisation.

At the end of the day you'll have a set of tools and a methodology to take back, which you can use with your beneficiaries, employees and trustees to build a marketing plan and a set of next steps to raise the profile of your organisation.

1:1 support provided through the day

To help you make the most of the day, you will be paired with an experienced IBM marketing professional, who will be working closely with you throughout the day. These volunteers will be making contact with you ahead of the workshop to find out a bit more about you, to ensure their advice is as relevant as possible.

To make it easier for your assigned IBM staff member to contact you, please provide a direct or personal email, rather than a generic organisation wide address.

We will also ask the following questions during registration, so please have your answers to hand:

  • Do you currently use social media for your charity? If so, please list your social media handles

  • When was your organisation established (approximate year)?

  • What is the mission of your organisation?

  • Are there any other charities you know that are trying to achieve similar goals?

  • Can you provide one key strength and one key weakness for you, as a charity?

  • How many paid staff are in your organisation?

  • What are the main skills you are hoping to get out of this workshop?

  • What is your current level of knowledge of this topic?


Workshop:

The workshop will run between 10:00 and 16:00, but we ask that all attendees arrive 15 minutes before the workshop starts for refreshments and networking. Lunch and refreshments throughout the day are kindly being provided by IBM.

Accessibility:
We want to make sure all of our workshops meet your needs, so if you have any questions about accessibility please email events@smallcharities.org.uk.

Booking:
You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.

Waitlist:
If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you would like to cancel your place, you will need to do so, at least 3 full working days before the event takes place in order to receive a full refund. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

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Date and Time

Location

IBM United Kingdom Limited

76/78 Upper Ground

London

SE1 9PZ

United Kingdom

View Map

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