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IBM Marketing Matters Series - Basics of Social Media

Small Charities Coalition

Thursday, 20 October 2016 from 10:00 to 15:30 (BST)

IBM Marketing Matters Series - Basics of Social Media

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Event Details

 Basics of Social Media 
Part of the Marketing Matters Series 2016 

The Basics of Social Media is an interactive workshop providing participants with an understanding of how social media can help to deliver against your charity's business objectives and be used effectively as a marketing tool

This workshop will address key areas such as:

  • Establishing the importance of branding. 
  • Understanding the workings of social media platforms including Twitter, Facebook, LinkedIn, Blogs, YouTube and other content sharing sites.
  • How these tools can be used to develop a social media plan.
  • Demonstrating how to audit and measure social channels. 
  • Understanding social media conduct guidelines.

At the end of the day participants will have a set of tools and a methodology to take back, which they can use with their beneficiaries, employees and trustees to build a social media plan and a set of next steps relevant to their organisation.


IBM have asked that you please complete this short survey at the time of booking your ticket - this is mandatory in order to be able to attend this workshop. Please find the link below:


The workshop will run between 10am and 3.30pm, but we ask that all attendees arrive 15 minutes before the workshop starts for refreshments and networking. Lunch and refreshments throughout the day are kindly being provided by IBM.


This session is set to sell out quickly so be sure to grab your place now!



You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.


Cancellations and Refunds: 

If you cancel your place at least 2 working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of the Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.


Do you have questions about IBM Marketing Matters Series - Basics of Social Media? Contact Small Charities Coalition

When & Where

IBM United Kingdom Limited
76/78 Upper Ground
SE1 9PZ London
United Kingdom

Thursday, 20 October 2016 from 10:00 to 15:30 (BST)

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Small Charities Coalition

Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.

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IBM Marketing Matters Series - Basics of Social Media
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