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IBM Marketing Matters Series - Essentials of Social Media

Small Charities Coalition

Wednesday, 1 November 2017 from 10:00 to 15:30 (GMT)

IBM Marketing Matters Series - Essentials of Social...

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Standard Ticket 3d 16h £30.00 £0.00 Add to Waitlist

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Event Details

The Essentials of Social Media
Part of the Marketing Matters Series 2017

This interactive workshop will examine the role of social media in your marketing strategy. Explore how your existing social media channels can be enhanced to help deliver against your charity’s objectives and consider some new and innovative techniques to make your charity stand out from the crowd. 

This workshop will explore:

  • A variety of key social media platforms and how to use them to reach your audience.
  • Examples of your current social media strategy and how to enhance them for future campaigns.
  • How these social tools can be used to develop a social media plan.
  • How to audit and measure social channels.
  • How to create engaging content for your social media channels.


At the end of the day participants will have a set of tools and a methodology to take back, which they can use with their beneficiaries, employees and trustees to build a social media plan and a set of next steps relevant to their organisation. 

IBM recommend that the Basics of Brand Marketing course is completed as a pre-cursor to this session. 

IBM have asked that you please complete this short survey at the time of booking your ticket - this is mandatory in order to be able to attend this workshop. Please find the link below:


The workshop will run between 10am and 3.30pm, but we ask that all attendees arrive 15 minutes before the workshop starts for refreshments and networking. Lunch and refreshments throughout the day are kindly being provided by IBM.

We want to make sure all of our workshops meet your needs, so if you have any questions about accessibility please email

You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here

If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you would like to cancel your place, you will need to do so, at least 3 full working days before the event takes place in order to receive a full refund. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

Do you have questions about IBM Marketing Matters Series - Essentials of Social Media? Contact Small Charities Coalition

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When & Where

IBM United Kingdom Limited
76/78 Upper Ground
SE1 9PZ London
United Kingdom

Wednesday, 1 November 2017 from 10:00 to 15:30 (GMT)

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Small Charities Coalition

Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.

For more information visit

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IBM Marketing Matters Series - Essentials of Social Media
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