Lunch & Learn Friday 15th May

In this taster session Selina Charmaine presents the analogy of your website as a house looks at the key components to prepare and build a successful online home for your business.

This session will cover:

Family - Defining Your Audience

Address - Understanding and Choosing a Domain Name

Land/Lease - What a hosting account is and why you may not need one

Blueprint & Model Build - This importance of planning before you build

Interior Decoration - How to create your own Brand Guidelines and why they are important

Furniture - Content is King and Image is Queen?

Insurance - Protection is Paramount - How to ensure all you have built is safe!

Selina Charmaine is a mother, visionary, and serial entrepreneur - and has a passion for all things creative, tech and business! She's a tech geek and loves sharing tech solutions with her clients, that saves them both time and money. She is all about inspiring and supporting women entrepreneurs (and a few men) to vanquish their limitations, so they can share their passions with the world while creating an income to live the life of their dreams. She lives this out as a Business, Brand & Website Architect at Charma Communications; a boutique marketing and communications agency, which supports both ambitious and aspiring entrepreneurs. She also is founder of the Idea To Launch Academy which supports entrepreneurs on their journey

What is IBU?


Our Impact U Programme (IBU) supports hundreds of locals start up and stay in business, through the innovation they apply due to our training and workshops. Our IB Online sessions, so far supported/reached over 200 attendees in our network during COVID-19 through daily and weekly check-ins, Tea & Cakes and Lunch & Learn sessions delivered via video conferencing. This helped to support both personal and professional development, as well as the mental wellbeing of our audience, through a very difficult and uncertain time.


IBU will continue on and offline once we return to our space on Electric Lane in the heart of Brixton. We will support hundreds more train to get back into employment or freelancing by gaining practical skills valuable to our local businesses. We also address the loneliness that can exist for freelancers, entrepreneurs and the unemployed working from home by providing them somewhere to come and network, socialise and make serendipitous connections that we all need to move forward.