Monday 12 November, 2018, from 6.00pm – 8.00pm

The Oxford Foundry

3-5 Hythe Bridge Street

Oxford

OX1 2EW

Event Description:

Have an idea and wondering what the first steps are in turning that idea into a venture?

Interested to learn about the early stages of the entrepreneurial journey?

This workshop focuses on step one of that journey, and will help you work with your idea to gain an in depth understanding of who your customer is.

You will build an end-user profile so that you can start to define your target audience
Understand specifically how your idea addresses the user need
Look at how to size and segment your market
Learn which segment to focus on first.

This workshop is a part of The Oxford Foundry's 12 part 'Idea Exploration' series, full details of which can be found on The Foundry Website>>

** FOR UNIVERSITY OF OXFORD STUDENTS ONLY **

Undergraduates – Postgraduates - DPhil candidates

STUDENT IDS WILL BE CHECKED ON THE DOOR

Please bring your ticket and Bod card with you.

Photography and filming will take place during this event. By entering and participating, you are giving your permission to be photographed and recorded, and for the Oxford Foundry to use this in the future.

Get involved with All Innovate!

This 'Idea Exploration' series is in support of All Innovate, Oxford University's first inter-college idea competition, run by The Oxford Foundry in partnership with colleges.

Pitch your entrepreneurial ideas for a chance to win a top prize of £10,000, and two runner up prizes of £5,000.

Whether you have an idea already or would like to develop one, whatever your interests, All-Innovate is a fantastic opportunity to get creative and explore the process of turning that idea into a reality.

All Innovate

Idea Exploration: Who is your customer?