Ideas Week 2016 FREE EVENT: Tourism Conference featuring: Story Coach, VisitScotland and Calmac!
Free
Ideas Week 2016 FREE EVENT: Tourism Conference featuring: Story Coach, VisitScotland and Calmac!

Ideas Week 2016 FREE EVENT: Tourism Conference featuring: Story Coach, Visi...

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The Moorings Hotel

Banavie

Fort William, United Kingdom

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Lochaber Chamber of Commerce Ideas Week 2016, in association with West Highland College UHI and The Oban Times, powered by No Fuss Events and hosted by The Moorings Hotel.


As part of Ideas Week 2016, we are delighted to announce our tourism conference free of charge to all attendees!


0900 - 0945 Story Coach

Michael is a popular Story Coach and storyteller who helps individuals and organizations create and communicate the stories that improve community health and well-being. Recently, he has been speaking to support VisitScotland’s “Spirit of Scotland” project, sharing stories celebrating Scotland as a prime tourist destination. He’s also a father and grandfather who lives in Forres, Scotland.

Dr Michael Williams is an international Story Coach and storyteller with more than 40 years of experience working with children, teens, and adults as well as with numerous community and corporate organizations, including VisitScotland.

 

0945 - 1015 VisitScotland - Spirit of Scotland Update

Vicki Miller from VisitScotland will be telling us all about the Spirit of Scotland campaign and how its progressed throughout 2016!

"We want to harness the spirit of a nation to share inspirational stories and experiences about Scotland. Tourism is the most competitive industry in the world and we need to think differently, pooling our collective knowledge, passion and enthusiasm to attract visitors. That’s where we need you."


10.30 - 12.30 Calmac 's Digital Journey

Caledonian MacBrayne share why they chose to build collaboration into their business and how that fitted into their bigger digital journey.

CalMac Ferries Limited are the UKs largest ferry operator. In this session CalMac, will introduce their digital strategy, a work in progress, and discuss the business reasons for moving to the cloud - building a new network, moving on-premises application to the cloud, email for all, and collaborating in new ways of working.  We’ll also discuss the adoption programme needed to support users as they embrace new technologies to help them achieve their business targets.

 



Further information on Michael Williams:

Michael began his career in Canada during the 70s, counselling adolescents in care, teaching life skills and helping them to share and make sense of their life experiences. During the 80s he returned to University to study literature and language, immersing himself in the world of narrative. In 1988, he was awarded a scholarship which enabled him to come to Scotland to study for his PhD at the University of Edinburgh. While completing his post-graduate degree, Michael was appointed Senior Tutor in both the Dept of English and the Centre of Canadian Studies.

In 1995, he accepted a position as Principal Teacher of English at the innovative Rudolf Steiner School in Edinburgh. During this period, he became acquainted with the Scottish Storytelling Centre and began an informal seven-year apprenticeship in the ancient art of oral storytelling. During this same period, Michael also became involved in developing a peace education programme and helped establish a Cross-Party Group on Creating a Culture of Peace in Scotland.

In 2005, he left full-time teaching to become a storyteller and Story Coach. Michael maintained his involvement in Scottish education in two ways: (1) co-facilitating the award-winning Juniper Peace Education Programme for Schools, helping young people share their stories and providing them with skills to deal with stress and conflict and (2) as an Adviser and Assessor for the General Teaching Council of Scotland’s Chartered Teacher Accreditation Programme, helping senior classroom teachers tell the story of their classroom teaching and professional development.

In 2009, Michael was invited to join a group of international storytellers on a tour of the Holy Land where he worked with groups of Arabs and Jews, Israelis and Palestinians, using storytelling as a way of encouraging dialogue and mutual understanding. Inspired by this work, Michael returned to Scotland and established his Story Coaching practice, working therapeutically with men and women, and with organizations around issues of leadership, community-building, conflict resolution, and branding and marketing. Michael’s clients have included VisitScotland, Cigna Health Insurance, Macmillan Cancer Research, Church of Scotland, Edinburgh University, the Scottish Marine Institute, and the Scottish Parliament.

 

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The Moorings Hotel

Banavie

Fort William, United Kingdom

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