Identify the right marketing channels for your customers

Scratching your head, wondering where your ideal customers are online? Tried lots of things but still failing to get them to engage with you?

Find out how to successfully identify the right channels for the people you’re trying to attract to your business and how best to target them with relevant and engaging Ads.

This overview of all the main online marketing channels will help business owners understand which ones to use to focus time and budget on the right marketing activity.

Aimed at: Business owners and entrepreneurs who have tried online marketing and didn’t feel it worked or don't know where to start. Also good for businesses running paid Ads already and wanting to expand into another channel.

Not aimed at: Businesses already running a large social/PPC campaign, or those with a zero budget for paid Ads.

Your hosts: Simon Batchelar of Pallant Digital will be joined by Debbie Ford of The Chichester Social - with over 20 years of online marketing experience between them, you're in safe hands.

In this workshop, you’ll learn more about:

How best to use Facebook, Instagram and Google Ads to get more customers, as well as what makes great content to help your customers get to know, like and trust you. You’ll also understand the importance of measuring success and how to make the most of your budget. Businesses need an active website with a form or checkout to measure if the Ads are working.

You’ll come away with an understanding of:

- which platforms you should focus on for maximum impact

- how to target your ads

- how to grab your ideal customers’ attention

- how to convert their attention into purchases

- methods to help you save money by not wasting budget on underperforming Ads

- an understanding of some common mistakes and misconceptions about online marketing and how to use it to grow your business, not cost you money

- ways to measure success