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Identifying and prioritising your different audiences

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Date and Time

Location

Location

Tower Room

London & Partners

6th Floor, 2 More London Riverside

London

SE1 2RR

United Kingdom

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Event description

Description

This workshop with Louise Kavanagh from Purposeful Marketing invites you to consider and prioritise the different audiences you need to engage with to achieve business growth.

Using a range of tools, you will learn how to identify your different audiences, including customers; assess their value to the business; understand their characteristics and develop personas in order to better shape your products/offers, customer proposition and engagement strategies.

This will include:

  • Value propositions
  • Audience mapping
  • Developing personas
  • Customer segmentation and prioritisation
  • Customer-centric business modelling

As a result of attending this workshop you will be able to better define and prioritise audiences for your business and understand how this can help to improve your products/offers, customer proposition and engagement strategies.

We will be taking photographs at the event for social media and promotional purposes. Please let us know if you do not want to be included.

3 hours

Date and Time

Location

Tower Room

London & Partners

6th Floor, 2 More London Riverside

London

SE1 2RR

United Kingdom

View Map

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