£15.95 – £32.58

Event Information

Share this event

Date and Time

Location

Location

Museum of Brands

Museum of Brands

111-117, Lancaster Road

London

W11 1QT

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Friends Who Are Going
Event description

Description

Packaging: Think out of the box.

Packaging contains massive untapped value and its time for FMCG brands to think outside the box.

  • The "internet of things", "big data", the "cloud" are all subjects that are talked about a lot. How does a simple FMCG translate tangible value from these powerful tools.
  • Gain real life insights that demonstrate how packaging, rather than being just a cost, can contribute much more towards the brands success
  • Get a free copy of Keran Turakhia's book; " If packaging could talk" . Learn about Keran's 6 rules to ensure your packaging can get a consumer to react. read it, respond to it, remember it enough to return to it and ultimately recommend it.

20 minute talk by Keran Turakhia on his book " if packaging could talk" sharing real market case studies proving that there is large untapped value for brands to extract from their packaging.

20 minute talk by “Lord Bilimoria, Founder of Cobra Beer, will talk about the importance of packaging to brand growth and why packaging now needs to connect consumers to the digital world”

20 minute talk by Jonathan Jackson will share his experience on making over 1 billion packs intelligent to build loyalty for brands like Andrex, Anchor Butter, McVities and Heineken.

20 minute talk by Merric Mercer, industry disruptor, on how new technology, mega digital communities can change the way packaging is seen and used forever

Continental Breakfast is served.

8.30 till 10.30 am (talk to start at 9)

Organiser of If packaging could talk



Share with friends

Date and Time

Location

Museum of Brands

Museum of Brands

111-117, Lancaster Road

London

W11 1QT

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved