Illustrator Mastery: Crafting Minimalist Vector Characters

Master the art of minimalist vector character design using Adobe Illustrator with sharp creative techniques and clean, marketable outcomes.

Overview:

Minimalism isn’t about doing less – it’s about doing only what matters. This course teaches you how to design bold, expressive vector characters in Adobe Illustrator using clean shapes, thoughtful colour palettes, and strategic simplicity. Whether you're creating characters for web, games, branding, or your own personal work, you’ll learn how to strip visuals down to their essentials while keeping them full of personality.

From idea to execution, you'll discover techniques for building structure, defining features with precision, and balancing proportions that make characters recognisable, readable, and commercially viable. Every module walks you through visual decision-making, style consistency, and design choices tailored for today’s creative industries – all without overwhelming complexity. If you love clarity, wit, and sharp design, this one’s for you.

Learning Outcomes:

• Design unique vector characters using minimalist design strategies.
• Apply colour theory to build recognisable and engaging character styles.
• Build characters from basic shapes with balance and structure.
• Use Adobe Illustrator’s tools efficiently for clean, vector-based art.
• Develop a consistent visual language across multiple character designs.
• Prepare characters for digital use in branding, media and portfolios.

Who is this Course For:

• Graphic designers looking to refine their character design workflow.
• Beginners wanting a clean, simplified approach to vector art.
• Brand designers seeking to create mascot-style character graphics.
• Freelancers aiming to diversify their creative service offerings.
• Content creators building consistent digital identities and avatars.
• Illustrators interested in bold, minimal character aesthetics.
• Creatives exploring new income streams through digital art assets.
• Designers wanting to expand into editorial, game or web illustration.

Career Path:

• Digital Illustrator – Average £32,000 per year
• Character Designer – Average £34,500 per year
• Brand Identity Designer – Average £36,000 per year
• Graphic Designer – Average £28,000 per year
• Freelance Illustrator – Varies, £20,000–£45,000 depending on clients
• Game Asset Designer – Average £37,000 per year