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Impacting Business by Design

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Chapman Way

Wymondham Road

Hethel

NR14 8FB

United Kingdom

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Accelerating and de-risking product innovation – how Impacting Business by Design can help.


The early stages of any innovation project are fraught with uncertainty and pose some challenging questions for innovators:

  • Is the idea attractive to potential customers?
  • Is it technically feasible?
  • How can it deliver a great user experience?
  • How can the idea be funded?

Ian Ferris from Brunel University, London, will describe how these and other key issues can be addressed with support from Impacting Business by Design, a new design support programme delivered by a consortium of three universities: Brunel, De Montfort, and Nottingham Trent




The programme provides support for participants in three ways:

Access to professional design expertise to provide product design support to help with

  • Design brief development
  • Customer and user-needs research
  • Generation and testing of product concepts
  • User experience and user interface design
  • Product design engineering and Design for manufacture
  • Prototyping


Access to specialised academic expertise
Participants can be helped to access specialised expertise drawn from each partner university’s academic communities.


Funding Support is available
Design funding up to £60,000 is available in the form of a deferred repayment loan, only re-payable when the new product is generating significant revenues.


Free 1:1 Design Clinic

After the session, Ian and his team of designers will be available for a 1:1 design clinic. Here potential applicants or innovators can get feedback on a variety of design issues relevant to their activity

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Location

Chapman Way

Wymondham Road

Hethel

NR14 8FB

United Kingdom

View Map

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