Implementing a Marketing Strategy that really works!

With Hollie Whittles - FraggleWorks

We will cover:

• Strategic planning and positioning

- Strategy, structure and business processes

- Competitive market research and analysis – Strengths Weaknesses Opportunities Threats (SWOT)

- Analysis

- Identifying your Unique Selling Point (USP)

• Creating your marketing strategy

- Vision and mission statements

- Marketing Strategy formulation – programmes, projects, policies

- Transformation – strategy implementation and managing change

• Planning

- Strategic tools and techniques

- Goal setting and creating a personal plan

- Strategy execution – how to break it down and get it done

By the end of the course:

• You will have thought about a vision and mission statements for your business

• You will also have analysed your competition and identified your unique selling point to differentiate your offer

• You will have the knowledge on how to create a marketing strategy that you can implement in your business with new ideas and tools

• You will have started a plan with goals that you can measure for success.

Testimonials from Hollies's sessions:

• “Fantastic course, really good fun and very useful.”

• “Very helpful course, thank you.”

• “Informative, interesting and worthwhile.”

• “Interesting and very useful – will be changing the way we do things from now on.”

Registration 9am Session starts 9.15am