Implementing AI Agents in Your GTM Strategy: A Startups Guide

A practical session on how autonomous AI Agents disrupt GTM strategies for Startups, with Anna Gordon Head of HubSpot for Startups UKI.

About the workshop

We're facing the biggest shift in GTM we've seen in years. All top of the funnel activities (content, list building, data enrichment, copywriting, distribution, response management etc.) can now be done autonomously by AI agents. The result is that startups can drive more leads, revenue and overall growth with smaller teams. AI and automation is just the tool used to make that happen but the shift is bigger than just using a new tool.

In this session, Anna from Hubspot for Startups will show you how to implement autonomous AI agents into your GTM strategy, and provide a roadmap to scale your revenue without scaling your team.

What can I expect?

This webinar is an opportunity to hear directly from HubSpot's Startups team and learn all about:

• Why you need a new GTM Strategy
• Rise of AI Agents in GTM
• Using AI for Content, Inbound and Outbound

Who are HubsSpot for Startups?

Startups grow and scale better with HubSpot for Startups. HubSpot is an AI-Powered CRM with everything a startup needs to scale your sales, marketing, and services. Access HubSpot's free CRM through HubSpot for Startups here and then fill out this page for 3 months free of Perplexity!

Where and when is this taking place?

This event is taking place via Zoom Webinar on Tuesday 24 June from 1pm - 2pm.

Who will be there?

The webinar will be hosted by Anna Gordon, Head of UKI, HubSpot for Startups. Anna manages the HubSpot for Startups program for UK & Ireland and partners with Investors, Accelerators and Incubators. She's passionate about connecting startups with the right knowledge, tools and network needed to scale. Prior to HubSpot, Anna worked at Enterprise Ireland where she both advised and secured investment for Irish tech startups and SMBs.

Registration

We ask everyone to sign up individually, so we can have an estimate of how many people want to attend. We will also check-in each person on Eventbrite as they join the event so make sure you've signed up to the event in order to attend!

What is Techscaler?

Techscaler is a Scottish Government funded programme, delivered by CodeBase, and offers tailored support for everyone in Scotland who wants to build a startup, whether they are considering a career in startups or are developing, building and scaling an idea.

We offer Community and Member access to world-class education, a peer-led online and offline community, and flexible workspaces.

Techscaler membership is for any prospective or current startup founder, startup employees, or more broadly anyone who is involved in the Scottish tech ecosystem. Membership offers tailored support depending on your goals. When someone applies to become a Techscaler member, our team can direct applicants to the most suitable Techscaler support.

To find out more, watch this video on YouTube: “What is Techscaler and what does it mean for me and my region?”: https://www.youtube.com/watch?v=qDg48x6hMVw

To join, visit https://www.techscaler.co.uk.

What is CodeBase?

CodeBase is a tech incubator, making startups accessible to everyone. Through building culture, community and education, we promote and support tech innovation.

We offer flexible and affordable hotdesking and office space, education programmes delivered by expert industry operators, and an offline and digital community where startup founders and staff can connect and help each other.

We are CodeBase. We believe in startups for everyone and the power of community.

We put diversity and inclusion at the heart of our culture - from our spaces and events, to our education programmes and community. In whatever way you interact with the CodeBase community, we require you to treat everyone with respect, regardless of background or personal beliefs.

Code of Conduct

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Please see the full code of conduct on our website: https://www.thisiscodebase.com/code-of-conduct

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Photographs

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