Implementing social media, as a CORE part of your marketing strategy
Event Information
Description
Implementing social media, as a CORE part of your marketing strategy
CUE Business Solutions is offering a series of workshops, accelerator programmes and LaunchPads through the Coventry and Warwickshire Business Support Programme, the activity is part-funded by the European Regional Development Fund but free to you.
If you have an innovative Technology-based business idea and have not yet started a business please see whether this FREE workshop would help you.
Every platform has more to it than just the platform, they are each packed with tools that can complement the very process of creating the content itself. You’ll be guided through this hands-on how to implement social media as a core part of the business process - rather than as an add-on marketing only toolset.
We’ll run through the key tools, metrics and proven strategies that deliver results consistently online. And also deliver value in the areas of research and outreach through social, and the importance of your social network.
Getting set up right, building a strong presence, and then creating a manageable and sustainable workflow to be able to deliver consistently and build a loyal following online.
One of the key parts of this process is to define your brand identity and tone of voice online. We will look at some examples and how well-structured decisions can lead to lots of User Generated Content.
Your Network = Your Net Worth
We will look at ways to remove the social media overwhelm, breaking each task down into bite-size chunks and empowering attendees with the right tools and mindset to get content curated, created, scheduled and analysed consistently.
There will be an open discussion about the benefits and weaknesses of paid and organic social media and how to leverage collaborations to enhance your reach and exposure. Influencer marketing does not stop at the big names you may think - Advocacy of your customers is the place to start.
Social media is not just for marketing and sales - remember you can use it for customer service too. Check how one business does their customer support EXCLUSIVELY on Snapchat, and WHY that works! Think shorter more concise questions and answers.
Community management and engagement is now crucial to the success of business operating online. Never overlook the relationship building process.
We will also be looking at setting up processes early, to ensure as your company grows the team around you can support you in the management of your social media output. Setting clearly defined and measurable processes to empower those around you, whilst helping them to stay ON BRAND. A fault-proof process will ensure that social media and marketing does not fall by the wayside as your organisation grows.
Please note - the workshop is interactive and you will need to participate in the exercises to get the most out of the session.
You will be contacted by our business adviser to establish eligibility for the programme and to ensure this workshop offers you the best fit for your needs.
If accepted into the programme you will be asked to arrive promptly at 8.15 for an 8.30am start. We aim to finish at 4.00pm. Refreshments and lunch are provided.
Check out our organisation page for other great events!
If this workshop isn't what you are seeking drop us a line at startup@cueltd.co.uk in the first instance - giving your name, business idea and contact number and we'll call you back to discuss the options.
CUE Business Solutions is a division within Coventry University Enterprises Limited and part of the Coventry University Group.