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imPRove training: Handling social media in a crisis

CIPR Cymru Wales

Wednesday, February 13, 2019 at 9:30 AM (GMT)

imPRove training: Handling social media in a crisis

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
CIPR Members
This ticket is for members of the CIPR only. You will be required to give your membership number when booking. Cost includes tuition, materials, lunch plus Eventbrite booking fee and VAT @ 20%.
14 Tickets Feb 12, 2019 £145.00 £0.00 £29.00
Non Member
This ticket is available to all delegates who are not members of CIPR. Cost includes tuition, materials, lunch plus Eventbrite booking fee and VAT @ 20%.
14 Tickets Feb 12, 2019 £195.00 £0.00 £39.00

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Event Details

Practical and cost-effective training for PR practitioners in Wales 

Handling social media in a crisis

The threat of hostile debate swirling in social media is no longer a concern for only a few high-profile individuals and organisations. In an increasingly unforgiving environment where citizens, customers, journalists and communities expect to find answers and vent their frustrations via social media, anyone can find themselves at the centre of a potential public relations disaster online. But some angry voices on Twitter do not necessarily represent a crisis. Gauging the right response to make and when to make it means combining strategic thinking with tactical delivery.

Join us and learn how to plan for and overcome the challenges of a social media backlash. Participants will take away essential practical insights from an exercise using the Social Simulator - a social media crisis communications training platform that simulates the impact of Twitter, Facebook and online media in crisis conditions, and is used by large corporates as part of their crisis management strategy development.

 

Why attend?

In this session, you will: 

•    Explore what defines a crisis or issue, and how these escalate online

•    Identify steps that could help head off potential issues and crises before they develop, including understanding aspects of modern newsgathering techniques

•    Develop techniques for assessing severity, and choosing the right tools and content to respond online

•    Integrate online communications into your crisis planning

Who Should Attend?

The session is designed for people with both a strategic and operational communications focus at the sharp end of corporate communications and your organisation's online channels in a crisis, including Crisis Management Teams, Heads of Corporate Communication, Heads of PR/Media Relations, PR & Press Officers, Digital Communication Managers and Marketing Managers.

Kate Rawlins is a former journalist and press officer from Brisbane, Australia. She has worked across crisis coordination, event management, community and stakeholder relations, and corporate social media management. Kate has been a guest speaker at PR conferences and regularly runs digital skills training for central government in the UK.  She has also led crisis exercises and provided training within the oil and gas sector, emergency services and big bottling and beauty brands.
 
Kate holds degrees in Journalism and Criminology after studying at the University of Queensland, Australia.

This course carries 10 CIPR CPD points

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Hyfforddiant ymarferol a chost-effeithiol ar gyfer ymarferwyr cysylltiadau cyhoeddus yng Nghymru 

 Ymdrin â’r cyfryngau cymdeithasol mewn argyfwng

Nid yw’r bygythiad o drafodaethau gelyniaethus yn ymddangos mewn cyfryngau cymdeithasol yn destun pryder mwyach i nifer fach yn unig o unigolion a sefydliadau proffil uchel. Mewn amgylchedd sy’n gynyddol anfaddeugar ble mae dinasyddion, cwsmeraid, newyddiadurwyr a chymunedau yn disgwyl dod o hyd i atebion a mynegi eu rhwystredigaethau trwy’r cyfryngau cymdeithasol, gall unrhyw un ei gael ei hun yn ganolog i drychineb cysylltiadau cyhoeddus posibl ar-lein. Ond nid yw rhai lleisiau blin ar Twitter yn cynrychioli argyfwng o reidrwydd. Mae cael amcan o’r ymateb cywir i’w wneud a phryd i’w wneud yn golygu cyfuno syniadau strategol â chyflwyno tactegol.

Ymunwch â ni i ddysgu sut i gynllunio ar gyfer yr heriau yn sgil ymateb negyddol yn y cyfryngau cymdeithasol, a sut i’w goresgyn. Bydd cyfranogwyr yn cael mewnwelediad ymarferol hanfodol o ymarfer sy’n defnyddio’r Efelychydd Cymdeithasol (Social Simulator) – sef llwyfan hyfforddi ar gyfer cyfleu argyfwng yn y cyfryngau cymdeithasol sy’n efelychu effaith Twitter, Facebook a chyfryngau ar-lein mewn amodau argyfwng, ac fe’i defnyddir gan gorfforaethau mawr fel rhan o’u proses i ddatblygu strategaeth rheoli argyfwng.

Pam mynychu?

Yn y sesiwn hon, byddwch:

•    Yn archwilio’r hyn sy’n diffinio argyfwng neu broblem, a sut mae’r rhain yn dwysàu ar-lein

•    Yn nodi camau a allai helpu i atal problemau ac argyfyngau posibl cyn iddynt ddatblygu, gan gynnwys deall agweddau ar dechnegau casglu newyddion modern

•    Yn datblygu technegau ar gyfer asesu difrifoldeb, a dewis yr offer a’r cynnwys cywir i ymateb ar-lein

•    Yn integreiddio cyfathrebu ar-lein wrth i chi gynllunio ar gyfer argyfwng

 

Pwy Ddylai Fynychu?

Mae’r sesiwn wedi’i chynllunio ar gyfer pobl sydd â ffocws ar gyfathrebu strategol a gweithredol mewn cyfathrebu corfforaethol mwy problemus a sianeli ar-lein mewn argyfwng eich sefydliad, gan gynnwys Timau Rheoli Argyfwng, Penaethiaid Cyfathrebu Corfforaethol, Penaethiaid Cysylltiadau Cyhoeddus/Cysylltiadau â’r Cyfryngau, Swyddogion Cysylltiadau Cyhoeddus a’r Wasg, Rheolwyr Cyfathrebu Digidol a Rheolwyr Marchnata. 

Mae Kate Rawlins yn gyn newyddiadurwr a swyddog y wasg o Brisbane, Awstralia. Mae hi wedi gweithio ym maes cydlynu argyfwng, rheoli digwyddiadau, cysylltiadau â’r gymuned a rhanddeiliaid, a rheoli cyfryngau cymdeithasol corfforaethol. Mae Kate wedi bod yn siaradwr gwadd mewn cynadleddau Cysylltiadau Cyhoeddus ac mae’n cynnal hyfforddiant mewn sgiliau digidol ar gyfer llywodraeth ganolog y DU yn rheolaidd. Mae hi hefyd wedi arwain ymarferion argyfwng ac wedi darparu hyfforddiant yn y sector olew a nwy, y gwasanaethau brys a brandiau mawr ym maes potelu a harddwch.

Mae gan Kate raddau mewn Newyddiaduraeth a Throseddeg ar ôl astudio ym Mhrifysgol Queensland, Awstralia.

 

Mae’r cwrs hwn yn werth 10 o bwyntiau DPP CIPR


Have questions about imPRove training: Handling social media in a crisis? Contact CIPR Cymru Wales

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Cardiff University


United Kingdom

Wednesday, February 13, 2019 at 9:30 AM (GMT)


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CIPR Cymru Wales

The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.

The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.

A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.

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