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imPRove training: Stakeholder Engagement

CIPR Cymru Wales

Wednesday, January 29, 2020 at 9:30 AM (GMT)

imPRove training: Stakeholder Engagement

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
CIPR Members
This ticket is for members of the CIPR only. You will be required to give your membership number when booking. Cost includes tuition, materials, lunch plus Eventbrite booking fee and VAT @ 20%.
Sold Out Ended £145.00 £0.00 £29.00
Non Member
This ticket is available to all delegates who are not members of CIPR. Cost includes tuition, materials, lunch plus Eventbrite booking fee and VAT @ 20%.
Sold Out Ended £195.00 £0.00 £39.00

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Event Details

Practical and cost-effective training for PR practitioners in Wales 

This course outlines the notion of a stakeholder and provides best practice advice on how to engage with stakeholders in order to achieve organisational goals.

Who should attend?

Suitable for anyone who is responsible for stakeholder management within organisations, whether for improving current relationships or for identifying new groups.

What to expect?

  • practical application of theoretical models and concepts
  • practical exercises and case studies
  • group discussions.

Workshop objectives

Participation in the course will provide you with the knowledge to:

  • define stakeholders
  • understand the concept of stakeholding and its relevance to PR practice
  • identify, segment and prioritise stakeholders
  • map stakeholders
  • engage with hard to reach groups
  • influence stakeholders
  • evaluate stakeholder relationships.


Di Burton FCIPR FCIPD advises at board level on leadership issues, employee engagement and stakeholder management for a range of blue chip organisations. She currently works with a number of EU Agencies and Russell Group Universities. In 2014, Di acted as Interim Head of Communications for North Yorkshire Police.

As an industry expert, Di has worked at 10 Downing Street and is a member of the Cabinet Office Communications Review team.  Her work has won many industry awards.

For 16 years she directed the MA in Public Communication programme for the Government Communication Network (GCN) at Leeds Trinity University College.  Di is currently External Examiner at the University of Northumbria for the Department of Arts, Design and Social Sciences.

A Fellow of the Chartered Institute of Personnel and Development, Di is also a Fellow of the Chartered Institute of Public Relations and a CIPR Accredited Practitioner. She leads several senior CIPR workshops, and mentors people from within the industry.

Di is a member of London’s Reform Club, a Freeman of the Guild of Public Relations Practitioners and is listed in Debrett’s People of Today. She is also a member of the Two Percent Club, and has been named as Ackrill Media Group Business Personality of the Year. She has appeared in PR Week’s Power List and named as one of Yorkshire’s Top 100 Entrepreneurs.

A Harvard Business School alumni, she is also a Yorkshire Patron,  a former trustee of Harrogate Theatre and a board member of the Northern Aldborough Festival.

This course carries 10 CIPR CPD points


 Hyfforddiant ymarferol a chost-effeithiol ar gyfer ymarferwyr cysylltiadau cyhoeddus yng Nghymru

Mae’r cwrs hwn yn amlinellu’r syniad o randdeiliad ac mae’n darparu cyngor arfer gorau ar sut i ymgysylltu â rhanddeiliaid er mwyn cyflawni nodau sefydliadol.

 Pwy ddylai fynychu?

Mae’n addas ar gyfer unrhyw un sy’n gyfrifol am reoli rhanddeiliaid mewn sefydliadau, p’un a yw hynny ar gyfer gwella perthnasoedd presennol neu ar gyfer nodi grwpiau newydd.

 Beth i’w ddisgwyl?

  • cymhwyso modelau a chysyniadau damcaniaethol yn ymarferol
  • ymarferion ymarferol ac astudiaethau achos
  • trafodaethau grŵp. 

Amcanion y gweithdy

Bydd cymryd rhan yn y cwrs yn rhoi gwybodaeth i chi:

  • ddiffinio rhanddeiliaid
  • deall cysyniad bod yn rhanddeiliad a’i berthnasedd i arfer cysylltiadau cyhoeddus
  • adnabod, rhannu a blaenoriaethu rhanddeiliaid
  • cynllunio rhanddeiliaid
  • ymgysylltu â grwpiau sy’n anodd eu cyrraedd
  • dylanwadu ar randdeiliaid
  • gwerthuso perthnasoedd rhanddeiliaid.

Mae’r cwrs hwn yn werth 10 o bwyntiau DPP CIPR

Have questions about imPRove training: Stakeholder Engagement? Contact CIPR Cymru Wales

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Event Saved

When & Where

Community Housing Cymru
2 Ocean Way
CF24 5TG Cardiff
United Kingdom

Wednesday, January 29, 2020 at 9:30 AM (GMT)

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CIPR Cymru Wales

The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.

The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.

A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.

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