San Francisco, California
London, United Kingdom
Practical and cost-effective training for PR practitioners in Wales
Strategic internal communications
This course demonstrates how engaging with senior teams and building line manager capability connects employees with organisational goals. Improving engagement correlates with improving performance.
Who should attend?
Suitable for senior communication professionals and those in HR who are responsible for internal communication and staff engagement.
What to expect?
- practical application of theoretical models and concepts
- practical exercises and case studies
- group discussions.
Participation in the course will provide you with the knowledge to:
- articulate why effective internal communication and staff engagement are critical to business success
- identify how line managers are the vital links between the executive and operational levels
- understand the role of emotional hooks in motivating individuals
- improve the quality of conversations with employees
- involve employees in decision-making
- effect change through effective staff engagement
- evaluate the effectiveness of internal communication strategies against business success.
Di Burton founded Cicada Communications in 1987. She advised at board level on leader communication and reputation management for a range of blue chip organisations, including Jaguar Landrover. In 2014, Di was Interim Head of Communications for North Yorkshire Police for seven months.
For 16 years she directed the MA in Public Communication programme for the Government Communication Network (GCN) at Leeds Trinity University College. Di is a Fellow of the Chartered Institute of Personnel and Development and a Fellow of the Chartered Institute of Public Relations.
As an industry expert, she has worked at 10 Downing Street and the Cabinet Office, and is a regular speaker at national conferences. Di is a member of the Cabinet Office Communications Review team, is a member of London's Reform Club and Yorkshire's Two Percent Club, and is listed in PR Week's Power List of the most influential people in public relations.
This course carries
10 CIPR CPD points
Save This Event
When & Where
CIPR Cymru Wales
The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.
The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.
A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.