San Francisco, California
London, United Kingdom
Practical and cost-effective training for PR practitioners in Wales
Writing better press releases
This workshop will show you how to write effective news releases that communicate your organisation's messages and help to build their reputation.
Who should attend?
Suitable for new writers or experienced professionals looking to produce sharper news releases that get printed.
What to expect
• practical exercises and examples
• group discussions
• a highly participative workshop limited to 12 delegates.
Participation in the workshop will provide you with the knowledge to:
• identify stories and write news releases of genuine interest to journalists
• understand what makes a story
• develop a journalistic writing style that's easy to read
• write successful headlines and intros
• use strong quotes to add value to your message
• create stories when there's nothing new to say.
About the Trainer:
Judi Goodwin is a freelance journalist and trainer with wide experience in both print and broadcast media. She specialises in helping professionals in PR and corporate communications to develop a journalistic writing style. Judi began her training career with the University of Manchester and has run in-house courses for The Children's Food Trust, Lloyds TSB, The Scottish Environment Protection Agency, The Royal Mint, the NUJ and IPC Magazines. She is an NLP Practitioner and brings a whole-person approach to her training, with an emphasis on coaching and creativity.
This course carries
10 CIPR CPD points
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When & Where
CIPR Cymru Wales
The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.
The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.
A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.